PHILADELPHIA, Oct. 24, 2023 (GLOBE NEWSWIRE) -- DMi Partners, the leading full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, today proudly announces its remarkable showing at this year's OMMA Awards and EIS Awards, securing two prestigious industry accolades. The agency’s excellence was recognized in the Best Email Campaign category at the OMMA Awards and the Best Lifecycle Program category at the EIS Awards. The OMMA and EIS Awards are presented by MediaPost, an integrated publishing and conference company dedicated to providing comprehensive resources for media, marketing, and advertising professionals.
At the OMMA Awards, DMi Partners won the "Email: Campaign" category for their exceptional collaboration with Sargento. Their entry, titled "Straight from the Block: Sargento, DMi Partners, and 'Cheesy' Emails," welcomed subscribers with a deep affinity for Sargento products from a loyalty rewards program. Tailored English and Spanish emails achieved a 42% open rate and a 3.1% click rate. The campaign continued to engage subscribers, resulting in 114,000 unique opens, with an outstanding 94% subscriber retention.
DMi Partners continued their success at the EIS Awards with the same campaign that earned them the OMMA Award. Titled "Straight from the Block: Sargento, DMi Partners, and 'Cheesy' Emails," this exceptional campaign identified Sargento's loyal email subscribers and delivered personalized content based on their preferences and purchase histories. Further segmentation by product preference led to 114,000 new subscribers, 114,000 unique opens, and the addition of 80,000 engaged subscribers. Open and click rates exceeded industry standards, with 94% subscriber retention.
“We are immensely proud of our team's dedication and hard work, which have led to these remarkable accomplishments. Winning OMMA and EIS Awards underscores our commitment to delivering innovative, high-impact digital marketing solutions. These results reaffirm the company's commitment to innovation and excellence in the digital marketing landscape. We extend our heartfelt thanks to our valued client, Sargento, for their partnership, trust, and collaboration throughout this journey," said Patrick McKenna, CEO of DMi Partners.
The OMMA Awards, now in their 19th year, recognize excellence in Online Media, Marketing, and Advertising across 37 digital advertising categories. The EIS Awards celebrate outstanding email marketing programs and initiatives that drive exceptional results for brands and agencies.
About DMi Partners
DMi Partners is a full-service performance marketing agency working with today’s leading consumer, B2B, and e-commerce brands like Henkel, Sargento, Smithfield Foods, and Anthropologie. The agency's innovative email and affiliate management accompanies a best-in-class suite of digital services, including SEO, paid search, e-commerce, branding and interactive, social media marketing, and advanced marketing analytics designed to engage target audiences to drive revenue.
Founded in 2003, DMi Partners today has more than 100 clients and 85 team members across the country, including Philadelphia, California, Georgia, and Florida. Staffed by big-agency talent and offering the personal attention and agility of a boutique, DMi Partners has been recognized for managing award-winning campaigns and a proven track record of delivering the highest quality marketing strategy, execution, and results. Learn more by visiting www.DMipartners.com and LinkedIn, X (formerly Twitter), Facebook, and Instagram, or contact us at info@DMipartners.com.
Media Contact
Elena Lopez
Jmac PR for DMi Partners
DMi@jmacpr.com
