Dublin, Oct. 25, 2023 (GLOBE NEWSWIRE) -- The "Assessment of the Outdoor Advertising Industry 2023-2030"report has been added to ResearchAndMarkets.com's offering.
The worldwide Outdoor Advertising market, with an estimated worth of approximately $28.2 billion in 2022, is on a trajectory to achieve a substantial market size of $39.2 billion by 2030. This anticipated growth is propelled by a steady Compound Annual Growth Rate (CAGR) of 4.2% during the analysis period from 2022 to 2030. Within this time frame, the Traditional segment, a significant sector of the market, is expected to attain a 4% CAGR, ultimately reaching a market value of $28.3 billion by the conclusion of the analysis period. Simultaneously, the Digital segment is anticipated to experience a growth rate of 4.7% over the following eight years.
Notable Growth in the U.S. Market with an Estimated Worth of $6.6 Billion
The Outdoor Advertising market in the United States has gained significant traction, estimated to be worth $6.6 billion in the year 2022. This growth signifies a robust demand for outdoor advertising services and solutions, cementing its importance in the global market.
China's Market Projected to Grow Significantly with a 5.7% CAGR
China, as the world's second-largest economy, is set to experience a substantial surge in its Outdoor Advertising market. The country is forecasted to attain a market size of approximately $7.2 billion by 2030, driven by a commendable CAGR of 5.7% during the analysis period from 2022 to 2030. China's dynamic growth underscores its pivotal role in shaping global trends and developments within the Outdoor Advertising industry.
Other Noteworthy Markets in Japan, Canada, and Germany
Several other geographic markets exhibit potential for contributing to the global expansion of the Outdoor Advertising market. Japan and Canada are projected to experience steady growth, with forecasted CAGRs of 2.5% and 3.9%, respectively, over the period spanning from 2022 to 2030. In Europe, Germany is anticipated to maintain a notable growth rate of approximately 3.4% CAGR during the same analysis period.
Key Players in the Outdoor Advertising Market
The Outdoor Advertising market is characterized by intense competition and features numerous prominent players who are driving innovation and development within the industry. Notable competitors in this market, totaling 185 featured companies, include:
- Arnold Aerial Advertising, Inc.
- JCDecaux SA
- Clear Channel Outdoor Holdings, Inc.
- Dusty's Outdoor Media LLC
- Ströer SE & Co. KGaA
- Gateway Outdoor Advertising
- Sunrise Outdoor Advertising, Inc.
- Lamar Advertising Company
- Adams Outdoor Advertising
- Tyler Outdoor Advertising
These companies play a central role in shaping the Outdoor Advertising market's growth and evolution.
Key Attributes
| Report Attribute | Details |
| No. of Pages | 504 |
| Forecast Period | 2022-2030 |
| Estimated Market Value (USD) in 2022 | $28.2 Billion |
| Forecasted Market Value (USD) by 2030 | $39.2 Billion |
| Compound Annual Growth Rate | 4.2% |
| Regions Covered | Global |
Key Topics Covered
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Impact of COVID-19 and a Looming Global Recession
- World Economic Growth Projections (Real GDP, Annual % Change) for 2019 to 2022
- COVID-19 Pandemic Upends the Advertising Landscape
- Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
- Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
- Led by Improving Economy, Outdoor Advertising Market Poised for Recovery
- As COVID-19 Led to a Decline in Outdoor Advertising Spending, Few Creative OOH Campaigns Provide Relief
- Outdoor Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
- Advertising: An Essential Requisite for Corporate/Brand Survival & Existence
- Global Advertising Spending by Medium (in %): 2020E
- Outdoor Advertising: A Conceptual Overview
- Evolution of Outdoor Advertising
- Outdoor Advertising by Mode/Format
- Billboards
- Transit Advertising
- Street Furniture
- Other Forms of Outdoor Advertising
- Outdoor Advertising: A Small Yet Significant Contributor to Overall Advertising Market
- Global Market Prospects & Outlook
- Billboards: The Major Outdoor Advertising Format
- Geographic Market Analysis
- Competition
- Leading Players in the Global Outdoor Advertising Market: Ranked by Revenues (in US$ Million) for 2020E
- Global Outdoor Advertising Market Breakdown of Revenues (in %) by Leading Competitors for 2019
- World Brands
- Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Digital Trend Poised to Transform Outdoor Advertising Industry
- DOOH Advertising: A Key Driver of Future Growth
- DOOH Utility Systems Hold Potential to Spur Digitization
- Programmatic (pDOOH) Emerges to be a Cost Effective Medium
- LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
- Digital Signage in the 21st Century: A Peek into its Evolving Landscape
- Wireless Digital Signage Solutions on Rise
- 3D Digital Signage: The New Frontier of Digital Advertising
- Internet-Based Dynamic Digital Signs Rake In Opportunities for IT Companies
- Billboards Emerge as Powerful Format to Attract Customers and Build Brand Awareness
- Digital Billboards Continue to Gain Traction
- Increasing Penetration of LED Billboards to Drive Market Gains
- The 'Dominion Effect' Drives Demand for Large Oversized Billboards
- Smart Billboards: The Future of Billboard Advertising
- Growing Mobility of Population & Rise in Vehicular Traffic: Potential for Roadside Ads & Ad Infrastructure
- Total Ridership in the US and Canada (in Million) for Q1 2018 through Q4 2020
- Street Furniture Advertising: High Visibility Ensures Growth
- Technological Convergence Sparks Innovative Approaches to Outdoor Advertising
- Technology Developments Present Growth Opportunities
- Artificial Intelligence Transforms Out-of-Home Advertising
- The Rise of Augmented Reality & Next-Gen Glad-vertising
- Blockchain: Playing a Part in Verifying Ad Delivery
- NoTable Trends Influencing Growth in Outdoor Advertising Market
- Safe and Effective Tags to Work in Favor of Outdoor Advertising
- Cost Reductions Push Up Demand for Outdoor Advertising
- Growing Influence of Programmatic Media Buying in OOH Advertising
- Hyperlocal Approach Critical in Present Times
- Analytics Revolutionize Outdoor Advertising
- Rising Mobile Device Penetration Presents Opportunity for Outdoor Advertisers
- Smartphone Penetration Rate as Share of Total Population: 2016-2020
- 5G Connectivity: Role in Management and Programmatic Interface of Digital Out of Home Advertising
- 5G Smartphone Sales in Million Units: 2019-2022
- Growing Importance of Outdoor Advertising in Smart Cities
- Airport Advertising: Air Passenger Traffic Trends to Influence Market Growth
- Global Airlines Performance by Region: 2020 Vs 2019
- Out-of-Home Advertising Rides on the Urbanization Wave
- World Urban Population in Thousands: 1950-2050P
- Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
- Major Issues & Challenges Facing Outdoor Advertising Market
- Alternative Forms of Advertising
- Online Advertising: A Major Threat
- Mobile Phone Advertising Grows in Popularity
- Telemarketing Remerges as Key Competition
- Unfavorable Regulations Could Hamper Business Prospects
- Lack of Measurement
- Safety Issues Being Taken to Higher Levels!
- Municipal Contracts Induce Uncertainty into Business
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/7bydt
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