Wilmington, Delaware, United States, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global lingerie market was estimated to have acquired US$ 96.3 billion in 2022. It is anticipated to register a 6.7% CAGR from 2022 to 2031 and by 2031; the market is likely to gain US$ 171.3 billion.
In the fashion industry, lingerie wear has become much more popular. Women from a variety of backgrounds are eager to try out the newest trends in the market for women's underwear. Well-known lingerie producers are always extending their distribution networks to reach new markets with their goods. The majority of lingerie companies have distinctive locations within outlet malls.
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Global Lingerie Market: Key Players
Manufacturers are using a variety of tactics in the global lingerie market to adapt to changing consumer needs. By providing a greater selection of sizes, styles, and colors to accommodate a variety of body shapes and tastes, they are putting an emphasis on inclusivity. Many firms are emphasizing sustainability by using eco-friendly materials and production techniques.
Marketing and branding initiatives frequently challenge conventional notions of beauty by highlighting body positivity and empowerment. To cater to a customer base that is technologically sophisticated, online sales channels as well as e-commerce are being optimized for ease and tailored purchasing experiences. The following companies are well-known participants in the global lingerie market:
- Calvin Klein
- Hanesbrands Inc.
- Hennes & Mauritz AB
- Jockey
- LVMH Moet Hennessy Louis Vuitton SE
- Marks & Spencer Group Plc
- PVH Corporation
- Ralph Lauren Corp.
- Triumph
- Victoria’s Secret
Key Findings of Market Report
- In 2022, the bra category held the biggest market share.
- Women prefer to select undergarments that go well with their outfits, especially bras.
- This can be attributed to the modifications made to women's outerwear. They choose to purchase undergarments based on the circumstances.
- The growing need for various bra styles is probably going to propel market expansion throughout the coming years.
- In 2022, the category for underwear and panties also retained a sizable share.
- The sector makes a significant contribution to the dynamics of the global lingerie industry.
Market Trends for Lingerie
- Online stores dominate the global scene due to their ease, availability of a large selection of discounts, and offers & coupons that come straight from manufacturers.
- People may now make purchases within the comforts of their homes and according to their preferences owing to the growing popularity of mobile devices and increased internet penetration. Online retailers are more popular than offline stores, partly because they have access to a wider range of global brands.
- Conservative women might also enjoy privacy through online methods. The ability to select from a large variety of products on e-commerce sites is anticipated to support the undergarments market throughout the projection period. The offline sector accounts for a sizable portion of the market. When it comes to their purchases, women are growing more assured.
- The offline sector accounts for a sizable portion of the market. When it comes to their purchases, women are growing more assured. With the introduction of several brands for women who are uncomfortable using mobile devices and would rather buy underwear from physical stores, manufacturers are aiming their marketing efforts at all segments of the female market. The offline market is growing as a result.
Global Market for Lingerie: Regional Outlook
Various reasons are propelling the growth of the lingerie market in different regions. These are:
- In 2022, the dominant lingerie market share belonged to Europe. The regional market is expanding due to a rise in the working women population, income growth, and increased awareness of fashion accessories.
- Women in the Asia Pacific, South American, Middle Eastern, and African regions are wearing the appropriate undergarments as a result of increased awareness of the availability of various styles and sizes of undergarments and improved economic conditions in these regions.
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Few of key developments by the players in this market are:
| Company name | Key Developments |
| The Skye House |
|
| Caely Holdings Bhd |
|
Global Lingerie Market Segmentation
Product Type
- Bra
- T-shirt Bras
- Sports Bras
- Minimizer Bras
- Push-up Bras
- Bralettes
- Nursing Bras
- Others (Strapless Bras, Stick-On Bra, etc.)
- Knickers & Panties
- Briefs
- Thongs
- Boy Shorts
- Others (Hipsters, Boxers, etc.)
- Lounge Wear
- Pajamas & Shorts
- Onesies
- Tees
- Others (Camisoles, Baby Dolls, Robes, etc.)
- Others (Shapewear, Swimwear, etc.)
Material
- Cotton
- Satin
- Muslin
- Silk
- Others (Rayon, Net, etc.)
Price
- Low
- Medium
- High
Distribution Channel
- Online
- E-commerce Websites
- Company-owned Websites
- Offline
- Hypermarkets/Supermarkets
- Brand Stores
- Other Retail Stores
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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