Dublin, Nov. 09, 2023 (GLOBE NEWSWIRE) -- The "Audience Analytics - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Audience Analytics estimated at US$4.5 Billion in the year 2022, is projected to reach a revised size of US$10 Billion by 2030, growing at a CAGR of 10.4% over the analysis period 2022-2030.
Solutions, one of the segments analyzed in the report, is projected to record 10.2% CAGR and reach US$5.5 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Services segment is readjusted to a revised 10.7% CAGR for the next 8-year period. 
The U.S. Market is Estimated at $1.3 Billion, While China is Forecast to Grow at 9.7% CAGR
The Audience Analytics market in the U.S. is estimated at US$1.3 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 9.7% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 8.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR.
Select Competitors (Total 23 Featured) -
- 3DiVi Inc.
- Adobe Systems, Inc.
- Akamai Technologies, Inc.
- Analyticowl
- Brandchats
- Brandwatch
- Cadreon
- comScore, Inc.
- Crimson Hexagon
- Cxense ASA
- Flytxt
- Google LLC
- IBM Corporation
- Lotame Solutions, Inc.
- NetBase Solutions, Inc.
- Oracle Corporation
- QUIVIDI SAS
- SAS Institute, Inc.
- Sightcorp BV
- Socialbakers
- StoryFit
- Telmar Group Inc.
- Unifi Software Inc.
- Verimatrix, Inc.
- Verto Analytics Inc.
What's New?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and Research Platform
- Complimentary updates for one year
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 183 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $4.5 Billion |
| Forecasted Market Value (USD) by 2030 | $10 Billion |
| Compound Annual Growth Rate | 10.5% |
| Regions Covered | Global |
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Audience Analytics Market: A Prelude
- Audience Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
- Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
- Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
- Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
- Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
- Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
- Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
- With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
- Audience Analytics Help Service Providers in Improving User Experience
- Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
- Audience Analytics Promise to Transform Media and Entertainment Industry
- Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
- Rising Significance of Digital Signage with Audience Analytics for Smart Cities
- Audience Analytics Critical for Content Creators
- Google Continues to Transform the Audience Analytics Marketplace
- Instagram Analytics Aid in Increasing Followers and Engagement Levels
- PRODUCT OVERVIEW
- Audience Analysis
- Audience Analytics
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/cc1mu8
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