Dublin, Dec. 06, 2023 (GLOBE NEWSWIRE) -- The "US Energy & Sports Drinks: Market Trends & Opportunities, 2nd Edition" report has been added to ResearchAndMarkets.com's offering.
This report analyzes the dynamics of the current landscape of the sports and energy drink market. Consumer demographics, perceptions, motivations, and behavior pertaining to sports and energy drinks and attitudes on food, diet, health, and product packaging are taken into account. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of buying/using sports and energy drinks.
Energy and sports drinks account for the largest segment of the overall functional beverage market, representing over half of functional beverage sales in 2023.
Energy drinks purport to provide functional benefits including increased energy and boosts in cognitive function/brain activity. They contain stimulant ingredients, typically caffeine, and claim to provide mental and physical energy. Some of these beverages are carbonated or sweetened, and they tend to contain other functional ingredients such as taurine, guarana, panax, L-carnitine, and ginseng for energy and focus.
Sports drinks are used for enhanced hydration and sports performance. These products typically contain electrolytes, and they are made to hydrate efficiently before, during, or after exercising. They tend to contain salt, minerals, and sometimes sugar to help replenish the body's natural concentration of these substances.
Energy and sports drinks have a more mature market than many other functional beverages. Some of the top sports and energy drink brands (e.g., Gatorade, Powerade, Red Bull) have been marketed for decades, although there is still room for expansion in these product segments. Unlike other functional beverages, traditional versions of energy drinks and sports drinks may not have an especially healthy perception among consumers due to concerns about added sugar content, energy crashes, or lack of nutritional value.
Many newer introductions to the market go beyond traditional formulations and have better-for-you claims compared to standard energy and sports drink formulations to address the desire for products that are more healthy or have additional functional features.
The US sports and energy drink market is projected to expand at an average rate of 6.4% annually, reaching $45.9 billion in 2027. Sales of sports and energy drinks posted robust gains from 2020 to 2022. Volumes were buoyed by increased consumer awareness and adoption, faster than average grocery sales, and new product introductions, while average prices rose due to both inflation and premiumization.
Key Topics Covered:
Chapter 1: Executive Summary
- Recent Trends in Adoption and Innovation Key Consumer Trends Packaging Trends Scope
Chapter 2: Recent Historical Trends from the Pandemic to the Inflation Era
- First Time Use of Online Grocery Shopping and Restaurant Ordering Methods in 2020
- Boosted Online Grocery Shopping Activity
- Snacking and Healthy Eating Habits
- Concerns About COVID-19 Exposure Have Remained
- Rising Prices During the Pandemic
- Food Shortages During the Pandemic
- Negative Personal Effects of the Pandemic
- Pandemic Effects on Work
- In-Store Shopping Patterns
Chapter 3: Overview and Market Trends
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Concerns About Food Waste
- Food Intolerances and Food Allergies Are a Concern to Many Consumers
- Plant-Based and Plant-Forward Trends
- Nutrients, Ingredients, and Desired Health Benefits Sought by Consumers
Chapter 4: Market Size and Forecast
- Highlights Scope Energy and Sports Drink Sales
- Consumer Beverage Purchases and Use
Chapter 5: Marketing Trends and Opportunities
- The Role of "Superfoods," "Adaptogens," and "Food as Medicine" in Functional Beverages
- Hemp and CBD
- Functional Mushrooms
- Brain Health, Cognitive Function (Nootropics), and Mental Focus Increasingly a Part of Energy Drinks
- Energy and Sports Functions with Other Functional Benefits
- Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity, Mood, Energy, or Overall Health
- Opportunities to Interest Older Consumers in Energy and Sports Beverages Marketing to Families with Children
- Opportunities to Target Gamers
- "Better-For-You" Trends
- Newer Entrants and Notable Activity
- Direct-to-Consumer (DTC) Marketing
- In-Store Purchasing Trends
Chapter 6: Consumer Demographics
- Purchases of Sports and Energy Drinks
- Trends by Gender
- Trends by Age Bracket and Generation
- Patterns Based on Household Income
- Regional Differences
- Urban, Suburban, and Rural Consumers
- Educational Attainment
- Presence of Children in the Household
- Race/Ethnicity
- Plant-Forward Consumers
- Online Grocery Shoppers (Food Delivery and Pickup Services)
- Clean Label Dieters
- Gamers
- Sports and Fitness Participants
Chapter 7: Consumer Psychographics
- Special Eating Restrictions or Preferences
- Levels of Stress, Anxiety, Tiredness, Loneliness, Energy, and Focus
- Perceptions About Health and Nutrition
- Influences on Food/Beverage Consumption or Shopping Choices
- Opinions on Sustainability
Companies Mentioned
- Kroger
- Safeway
- ALDI
- Walmart
- Target
- Meijer
- Costco
- Sam's Club
- BJ's
- Pilot/Flying J
- Circle K
- 7-Eleven
- Dollar General
- Family Dollar
- Amazon
- Thrive Market
- FreshDirect
For more information about this report visit https://www.researchandmarkets.com/r/tv8ajl
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