Westford USA, Jan. 10, 2024 (GLOBE NEWSWIRE) -- According to SkyQuest, there has been a notable surge in the demand for continuous and comprehensive customer support across the entirety of business correspondence in the digital realm in recent years. This growing necessity has fueled a heightened interest in customer journey analytics market among digital businesses.
Browse in-depth TOC on the "Customer Journey Analytics Market"
- Pages - 157
- Tables - 66
- Figures – 75
The advent of digitalization and the onset of the fourth industrial revolution, Industry 4.0, have brought about a transformative wave across industries in the customer journey analytics market. However, they have also given rise to data silos containing vast and often unstructured datasets. This data fragmentation has created a pressing need for real-time data analysis, a notably pronounced demand in the e-commerce sector.
Report Scope & Segmentation:
| Attributes | Details |
| Market Size in 2022 | USD 12.26 Billion |
| 2030 Value Projection | USD 53.42 Billion |
| CAGR | 20.2% |
| Forecast Period | 2023-2030 |
| Segments Covered |
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| Regions Covered |
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Prominent Players in the Customer Journey Analytics Market
- Adobe Inc.
- Salesforce.com, Inc.
- IBM Corporation
- SAP SE
- Verint Systems Inc.
- Pointillist
- NICE Ltd.
- Salesforce.com, Inc.
- Woopra Inc.
- Acquia, Inc.
- Kitewheel
- Thunderhead
- ClickFox, Inc.
- ENGAGEMENT LABS INC.
- CoolaData
- Glassbox
- UserReplay
- Adoreboard
- CaliberMind
- LatentView Analytics
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Customer Journey Analytics Solutions Segment is Expected to Grow in the Market Due to its Pivotal Role in Enhancing Businesses
Customer journey analytics solutions segment has secured a dominant share in the customer journey analytics market landscape. These solutions are pivotal in enhancing businesses' understanding of the customer journey, offering a comprehensive view that spans various touchpoints and interactions.
The markets in North America are poised to maintain a substantial share in the customer journey analytics market. The United States, in particular, is anticipated to experience rapid growth in this sector. This growth can be attributed to several factors, including a robust digital infrastructure and continuous technological advancements.
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Website Segment is Expected to Dominate the Market Due to Enabling Businesses to Meticulously Track User Interactions
Website segment emerged as the frontrunner in the customer journey analytics market, securing the highest market share. This prominence can be attributed to customer journey analytics solutions' pivotal role in enabling businesses to track and analyze user interactions on their websites meticulously.
Regional markets in the Asia Pacific region are poised to exhibit the highest CAGR in the customer journey analytics market. Businesses in prominent Asian economies such as China, India, Japan, Australia, and various Southeast Asian countries have increasingly acknowledged the pivotal role of understanding the customer journey in driving enhanced customer experiences.
A comprehensive analysis of the major players in the customer journey analytics market has been recently conducted in a report. The report encompasses various aspects, including collaborations, mergers, innovative business policies, and strategies, providing valuable insights into key trends and breakthroughs in the market. Furthermore, the report scrutinizes the market share of the top segments and presents a detailed geographic analysis. Lastly, the report highlights the major players in the industry and their endeavours to develop innovative solutions to cater to the growing demand.
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Key Developments in the Customer Journey Analytics Market
- Microsoft Corporation recently made a significant announcement regarding its Power BI data analytics platform by introducing a novel feature known as "Smart Narrative." This innovative feature leverages natural language processing to autonomously generate written summaries of data insights. Doing so equips businesses with a powerful tool to enhance their customer journey analytics capabilities, simplifying the interpretation of complex data and facilitating more effective decision-making.
- Adobe Inc. recently made headlines by acquiring Workfront, a renowned work management platform. This strategic move is expected to significantly bolster Adobe's customer journey analytics capabilities. By integrating Workfront's capabilities, Adobe aims to gain access to a broader spectrum of data concerning customer behavior and preferences.
Key Questions Answered in Customer Journey Analytics Market Report
- What specific growth drivers are projected to impact the market during the forecast period?
- List the top companies in the market and explain how they have achieved their positions of influence.
- In what ways do regional trends and patterns differ within the global market, and how these differences shape the market's future growth?
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SkyQuest Technology is leading growth consulting firm providing market intelligence, commercialization and technology services. It has 450+ happy clients globally.
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