Ottawa, Jan. 11, 2024 (GLOBE NEWSWIRE) -- The global packaging adhesive market size accounted for USD 14,050 million in 2024 and is estimated to be worth around USD 18,980 million by 2029, a study published by Towards Packaging a sister firm of Precedence Research.
Important Revelation:
- Asia Pacific leads the way in packaging adhesive supremacy by 40% market share.
- North America's ascension as the second premier market for packaging adhesives.
- Water-based adhesives spearhead technological advancements in the packaging industry.
- Flexible packaging commands the packaging adhesive revolution.
Adhesive, sometimes known as glue, is any non-metallic material applied to one or both surfaces of two separate things to bind them together and prevent separation. Adhesives can be found naturally or synthesised. They are frequently classed according to their adhesion mechanism, which is further classified as reactive or non-reactive depending on whether they harden through a chemical reaction.
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Polymeric materials, including natural and synthetic polymers such as polyurethane, polyvinyl acetate, cellulose, polychloroprene, polyvinyl alcohol, and polyvinyl pyrrolidone, are critical components of adhesive raw materials. Adhesives come in various forms, including solvent, water, and hot-melt adhesives. Water-based adhesives, such as polyurethanes and polychloroprene, are employed, whereas solvent-based adhesives are used in other polymeric materials.
The packaging adhesive market refers to the industry that manufactures and supplies adhesives for packaging purposes. Adhesives are essential in the packaging business because they attach diverse materials to offer structural integrity and secure sealing of packaging components.
Adhesives are utilized in a broad range of paper bonding applications, from creating corrugated boxes and laminating printed sheets to packaging consumer goods of all kinds and manufacturing sizable industrial tubes and cores used by producers of role goods and other materials. They are also present in daily consumer goods, including paper towels, books, and toilet tissue. Comparing adhesives to other binding methods like bolting, welding, screwing, sewing, etc., reveals several advantages. These benefits include the capacity to fuse disparate materials and disperse stress more effectively throughout the joint, the economic benefit of an easily mechanized procedure, enhanced design freedom, and improved aesthetics.
The packaging adhesive market is witnessing several trends that are shaping its trajectory globally. One prominent trend is the increasing emphasis on sustainability. With growing environmental concerns, there is a rising demand for eco-friendly packaging adhesives. This includes the adoption of water-based adhesives, which are considered more environmentally friendly than solvent-based alternatives. Manufacturers are investing in research and development to create adhesives that offer high performance while minimizing their impact on the environment. Both regulatory requirements and consumer preferences for sustainable packaging solutions drive this trend.
For Instance,
- In April 2023, The Hotmelt Label Adhesive, developed by Avery Dennison and Dow, is an adhesive solution that improves packaging recycling by allowing polyolefin film labels and polypropylene (PP) or polyethene (PE) packaging to be mechanically recycled in the same stream.
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Packaging Adhesive Market Trends
- Sustainability and Eco-Friendly Solutions: A prominent trend in the packaging adhesive market is the increasing emphasis on sustainability. As environmental concerns continue to rise, there is a growing demand for eco-friendly and bio-based adhesives. Manufacturers are actively developing formulations that reduce the environmental impact of packaging materials and contribute to overall sustainability. Water-based adhesives, in particular, are gaining popularity for their lower environmental footprint.
- Rise of Flexible Packaging: The packaging industry is witnessing a significant shift towards flexible packaging formats. Driven by consumer preferences for convenience and sustainability, flexible packaging offers advantages such as lightweight design, reduced material usage, and extended shelf life. Packaging adhesives tailored for flexible materials are in high demand as industries like food and beverage, pharmaceuticals, and personal care increasingly adopt flexible packaging solutions.
- Advanced Adhesive Technologies: There is a continuous trend toward the adoption of advanced adhesive technologies in the packaging industry. Manufacturers are exploring innovations in adhesive formulations to improve performance characteristics such as bond strength, curing times, and resistance to environmental factors. Reactive adhesives, in particular, are gaining traction for their ability to create strong and durable bonds, meeting the evolving needs of modern packaging applications.
Asia Pacific Leads the Way in Packaging Adhesive Supremacy
The Asia Pacific region has emerged as a dominant force in the packaging adhesive market, and several key factors contribute to its commanding position. In Asia, economic growth was approximately 3.5 per cent. One of the primary drivers is the rapid pace of industrialization and urbanization in countries such as China and India. China alone contributed to around 20% of the world's adhesives. As these nations continue to undergo significant economic development, there is a parallel surge in the demand for packaged goods, ranging from food and beverages to consumer products. This escalating demand, driven by a rising population and increasing disposable income, propels the need for efficient and reliable packaging solutions, thereby fuelling the demand for packaging adhesives.
For Instance,
- In November 2022, Bostik, a well-known international adhesive expert for the customer, building, and industrial industries, introduced two cutting-edge products for the Indian tape and label market.
The region's dynamic economic growth has also led to the expansion of various end-use industries, notably the food and beverage sector. With changing lifestyles and preferences, there is an escalating trend toward packaged and convenience foods, creating a substantial market for packaging adhesives. Additionally, the robust growth of the manufacturing sector in the Asia Pacific region further amplifies the demand for packaging materials and adhesives, given their integral role in securing and sealing diverse packaging formats.
Furthermore, the Asia Pacific region has established itself as a central production hub for packaging adhesives. Several key market players have strategically positioned themselves in this region to capitalize on the burgeoning market opportunities. The presence of these industry leaders, combined with the region's conducive business environment and skilled workforce, has facilitated the growth of a competitive and vibrant packaging adhesive manufacturing ecosystem. The significance of the Asia Pacific region is not confined to domestic consumption alone; it plays a pivotal role in global trade. Robust export activities, driven by the production capabilities of countries within the region, contribute to the overall expansion of the packaging adhesive market. As Asia Pacific countries export a substantial amount of packaged goods, the demand for high-quality packaging materials, including adhesives, remains consistently strong.
The Asia Pacific region's dominance in the packaging adhesive market results from a confluence of factors, including rapid industrialization, urbanization, a growing middle class, expanding end-use industries, and a strategic focus by key market players. As the region continues to evolve economically, the demand for packaging adhesives is expected to maintain its upward trajectory, solidifying the Asia Pacific market's pivotal role in the global packaging adhesive industry.
For Instance,
- In August 2022, BASF and Nippon Paint China collaborated to launch revolutionary industrial eco-packaging in China.
North America emerges as a formidable contender, closely trailing behind the Asia Pacific, to secure its position as the second leading market for packaging adhesives. Renowned for its mature packaging industry, the region stands out due to its stringent quality standards and a remarkable embrace of cutting-edge technologies. The demand for advanced and speciality adhesives in North America is notably propelled by well-established and diverse industries, including pharmaceuticals, electronics, and automotive, each requiring specialized adhesive solutions to meet their unique packaging needs.
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For Instance,
- In October 2023, UPM Raflatac, a global provider of revolutionary and sustainable self-adhesive paper and film materials, launched a new range of Graphics Solutions throughout North and South America.
The mature nature of North America's packaging industry signifies a well-established framework with high experience and expertise. This maturity translates into a sophisticated demand for packaging adhesives that adhere to stringent quality benchmarks and showcase innovation and versatility. As industries within the region continue to evolve, the need for adhesive solutions that align with these changes becomes increasingly critical, contributing to the steady growth of the packaging adhesive market.
Thriving sectors such as pharmaceuticals, electronics, and automotive significantly influence the demand for packaging adhesives. These industries rely on specialized adhesives to ensure the integrity and reliability of their packaging, where precision and durability are paramount. As a result, North America has become a critical consumer of advanced packaging adhesives, driving manufacturers to continually innovate and tailor their products to meet the evolving demands of these dynamic industries.
The surge in e-commerce activities further amplifies the significance of packaging adhesives in North America. The booming e-commerce sector demands packaging solutions that can withstand the challenges of shipping and handling while ensuring product safety. The need for reliable and robust packaging solutions becomes a critical factor, propelling the demand for high-performance adhesives in the region.
For Instance,
- In October 2021, Henkel launched a RE-product line to help promote a circular economy. A new variety of adhesives and varnishes allows for better packaging recycling.
Water-Based Adhesives Spearhead Technological Advancements in the Packaging Industry
In the ever-evolving landscape of adhesive technologies, water-based adhesives emerge as frontrunners, leading the charge in the packaging adhesive market. The supremacy of water-based adhesives is rooted in their eco-friendly attributes, low Volatile Organic Compound (VOC) emissions, and unwavering compliance with stringent environmental regulations. Renowned for their versatility, these adhesives exhibit robust bonding capabilities across various substrates without compromising safety standards.
The pivotal driver behind the ascendancy of water-based adhesives lies in their eco-friendly profile. Water-based adhesives align seamlessly with this focus as sustainability assumes a central role in the packaging industry. The reduced environmental impact and lower VOC emissions during application position water-based adhesives as a responsible and forward-thinking choice for manufacturers aiming to meet consumer expectations and regulatory requirements. The versatility of water-based adhesives further solidifies their leadership position. These adhesives can form strong bonds across various substrates, including paper, cardboard, plastic, and more. This versatility enhances the performance of packaging materials and offers manufacturers flexibility in choosing suitable adhesive solutions for diverse applications.
As sustainability gains prominence globally, adopting water-based adhesives is poised for sustained growth. Consumer preferences increasingly gravitate toward eco-friendly options, and regulatory pressures continue to tighten environmental standards. Therefore, the trajectory of water-based adhesives appears to rise, driven by a conscientious consumer base and a proactive response to evolving industry regulations. The reign of water-based adhesives in the packaging adhesive market signifies a technological shift towards sustainability and versatility. As the industry navigates the complexities of environmental responsibility, water-based adhesives stand as a testament to innovation, meeting the demands of consumer preferences and regulatory imperatives to pursue a more sustainable and responsible future.
For Instance,
- In Feb 2021, H.B. Fuller introduced a novel water-based glue for the paper straw business. The new Swift Tak 5730 adhesive will aid in producing consumer-safe, liquid-resistant paper straws.
Flexible Packaging Commands the Packaging Adhesive Revolution
Flexible packaging emerges as the vanguard among application segments, paving the way for a transformative era. The surge in adopting flexible packaging is underpinned by its trifecta of virtues lightweight design, cost-effectiveness, and unparalleled convenience. Industries at the forefront of consumer engagement, such as food and beverage, healthcare, and personal care, are leading the charge in the widespread embrace of flexible packaging formats. By 2025, the market value of the global flexible packaging industry is expected to reach USD 278.9 billion. The flexible packaging market is anticipated to be driven by consumer demand for customer-friendly Packaging and increased product protection.
Cost-effectiveness stands as another compelling factor propelling the dominance of flexible packaging. Manufacturers find solace in the economic efficiencies derived from the streamlined production processes, reduced material requirements, and lower transportation expenses associated with flexible packaging. This bolsters the bottom line for businesses and resonates positively with consumers who increasingly value affordability without compromising quality. Industries spearheading consumer-centric markets, such as food and beverage, healthcare, and personal care, quickly recognize the consumer appeal and operational advantages of flexible packaging. The malleability of these materials allows for innovative and eye-catching designs, enhancing the shelf presence of products. Moreover, the flexibility of packaging adhesives designed for these materials becomes paramount in ensuring a secure and durable bond, preserving the integrity of the package throughout its lifecycle.
The growing demand for flexible packaging is not a transient trend but a seismic shift in consumer preferences and industry dynamics. As this shift gains momentum, the packaging adhesive market is poised for sustained growth within the flexible packaging application segment. Manufacturers and adhesive innovators are expected to play a pivotal role in this evolution, developing cutting-edge solutions that seamlessly integrate with the demands of a market undergoing a revolutionary transformation. The future unfolds with flexible packaging at its helm, defining the trajectory of the packaging adhesive industry.
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For Instance,
- In September 2023, Brilliant Polymers, a flexible packaging laminating adhesives developer, launched two new and highly creative product lines developed by the firm at the just-ended 10th Specialty Films & Flexible Packaging Global Summit 2023.
Competitive Landscape:
The packaging adhesive market features a competitive landscape, with key players vying for market share and striving for technological advancements. Major players in the industry include Henkel AG & Co. KGaA, 3M Company, H.B. Fuller Company, and Bostik, Arkema Group, among others. These companies are engaged in strategic initiatives such as mergers and acquisitions, product innovations, and partnerships to strengthen their market position. The focus on research and development remains crucial for gaining a competitive edge, emphasizing the creation of adhesives that cater to evolving industry trends, especially in sustainability and advanced packaging formats. The competitive landscape is characterized by a mix of global and regional players, each adapting to the specific demands of their target markets.
Packaging Adhesive Market Key Players
- Henkel AG & Co. KGaA
- Arkema S.A.
- H.B. Fuller Company
- Dow Inc.
- Bostik SA (an Arkema company)
- Ashland Global Holdings Inc.
- Avery Dennison Corporation
- Dymax Corporation
- 3M Company
- Jowat SE
Recent Developments
- In Jun 2023, Henkel expanded its technological portfolio and fortified its Adhesive Technologies division by acquiring the Sonderhoff Group and the global Darex Packaging Technologies company.
- In May 2023, the acquisition of Beardow Adams, an adhesive company in the United Kingdom, was announced by H.B. Fuller, a US-based adhesive expert.
- In July 2021, Huntsman Corporation completed its acquisition of Gabriel Performance Products from Audax Private Equity. Gabriel is a speciality chemical company in North America that produces epoxy curing agents and specialized additives for adhesives, coatings, and sealants.
- In Jan 2022, the acquisition of SAPICI by Sun Chemical brings the global provider of high-performance polyurethanes for flexible packaging, industrial adhesives, coatings, and more to the forefront.
- In Nov 2021, The Italian producer of adhesives and polymers, SAPICI S.p.A., had all of its shares acquired by Sun Chemical Group S.p.A., a wholly-owned subsidiary of DIC Corporation, headquartered in Milan.
Market Segments
By Technology
- Water-Based
- Hot Melt
- Solvent-Based
- Others
By Application
- Flexible Packaging
- Boxes & Cases
- Folding Cartons
- Labelling
- Others
By Region
- North America
- Europe
- Asia Pacific
- LAMEA
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Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide.
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