Dublin, Jan. 26, 2024 (GLOBE NEWSWIRE) -- The "Print Advertising Global Market Report 2024" report has been added to ResearchAndMarkets.com's offering.
New York, NY – Recent industry analysis indicates a promising outlook for the global print advertising market, with a sizeable increase from $30.43 billion in 2023 to a projected $36.74 billion by 2028. The market’s compound annual growth rate (CAGR) of 3.8% reflects the resilience and adaptability of traditional marketing methods amid the rapid digitalization of the advertising space.
The market research report shines a light on critical factors contributing to the market's steadfast growth, particularly highlighting the innovative amalgamation of print and digital marketing strategies. Noteworthy is the sector's use of augmented reality (AR) to reimagine engagement and the effectiveness of QR codes in keeping print interactive and relevant.
Research data underscores the significant impact of the retail industry’s focus on print advertising as a cornerstone for its robust promotional activities. Retailers rely on print mediums to articulate brand narratives, accentuate product visibility, and encapsulate consumer experiences through tactile and visually rich content.
Key Highlights
- The report details a comprehensive analysis of the factors propelling the growth of the print advertising market, emphasizing the integrated digital-print strategies and localization of advertisements.
- Insights into the reader demographics reveal a vast readership base, with older adults displaying a strong preference for the tangible and leisurely aspect of print media.
- An examination of the competitive landscape demonstrates how industry players are leveraging QR technology and automated conversion of print ads to interactive digital experiences, providing actionable insights for businesses.
- Significant acquisitions in the industry, such as those undertaken by Ennis Inc., are noted for enhancing product offerings and strengthening market presence.
Growth trends and opportunities are dissected, with particular attention to the entrants and the ensuing competitive dynamics. The report serves as an essential instrument for businesses within the print advertising distribution market seeking to grasp the current climate and forecast future movements.
Despite facing formidable challenges from digital advertising, the report emphasizes that the print advertising sector stands resilient, showcasing regional market insights, with North America leading and Western Europe following closely. The study affords a window into how traditional print advertising continues to innovate and assert its relevance in today's digitally-saturated marketplace.
Specifically, the report embraces a global perspective, covering markets across Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa, providing a nuanced view of the diverse print advertising ecosystem.
With its detailed account of the current print advertising market scenario and forward-looking insights, the newly added market research report is an indispensable resource for those within and interested in the print advertising industry.
Note to Editors: This announcement provides a glimpse into the comprehensive analysis available in the latest market research report on the print advertising industry. The full report is an essential guide for industry stakeholders looking to navigate the continuous evolution and challenges within the print advertising market.
A selection of companies mentioned in this report includes
- Canon Solutions America Inc.
- DGI USA Inc.
- Gannett Co. Inc.
- Valassis Communications Inc.
- R.R. Donnelley & Sons Company
- Axel Springer SE
- Pearson plc
- Sensory Interactive Inc.
- Valassis Direct Mail Inc.
- Soft Signage Inc.
- News Corp
- Bertelsmann Printing Group
- Transcontinental Inc.
- Anchor Electricals Pvt. Ltd.
- CAYK Marketing Inc.
- DeSantis Breindel Inc.
- Digital Ink Printing Inc.
- Lewiston Water Power Company
- Carlsbad Manufacturing Corporation
- LVMH Moët Hennessy Louis Vuitton SE
- Pfizer Inc.
- Nestlé S.A.
- Prestige Cruise Holdings Inc.
- D.A. Stauer Ltd.
- Colony Brands Inc.
- Direct to Door Marketing Inc.
- BBDO Worldwide Inc.
- Ogilvy & Mather International Holdings Inc.
- DDB Worldwide Communications Group Inc.
- Grey Group Inc.
- McCann Worldgroup LLC
- Leo Burnett Worldwide Inc.
For more information about this report visit https://www.researchandmarkets.com/r/pfmtde
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
