Dublin, Jan. 29, 2024 (GLOBE NEWSWIRE) -- The "Europe Massage Equipment Market Outlook, 2028" report has been added to ResearchAndMarkets.com's offering.
The European massage equipment market is experiencing significant growth, with expectations to reach a value of USD 3.29 Billion by the year 2028, according to a comprehensive new research report. Growth in the market is driven by the region's strong commitment to wellness culture, and an influx of innovative, technologically sophisticated products designed to meet the diverse demands of European consumers.
The market outlook is bolstered by factors such as increased health awareness, the rise of stress-related ailments due to rapid urbanisation, and the growing integration of smart technologies in massage equipment. A surge in eco-conscious consumerism is also prompting manufacturers to offer sustainable and energy-efficient massage products.
In a detailed segment analysis, the report highlights the electric massage equipment category as dominant in 2022, citing the segment's advanced features and smart capabilities which provide users with a customizable and user-friendly experience. It also notes the popularisation of wellness spaces within homes as a significant trend uplifting the electric segment.
Concerning applications, back and body massagers are leading the market due to their ability to alleviate common physical ailments associated with a sedentary lifestyle. The popularity of these devices is a testament to European consumers' preference for targeted and effective stress relief solutions.
Commercial use of massage equipment, particularly in spas and hotels, is identified as a major contributor to market growth. Europe's storied spa culture and the ongoing boom in wellness tourism ensure sustained demand for professional-grade equipment in these settings.
When examining product types, handheld massage devices are reported to hold a significant market share, appreciated for their affordability, portability, and targeted pain relief benefits. Roller therapy, a leading therapy in the market, garners acknowledgment for its endorsement by health professionals and its convenience for at-home care.
The report also emphasizes the role of hypermarkets and supermarkets as leading distribution channels. These outlets are noted for their extensive reach and the convenience they offer to customers, who can compare and choose from a variety of massage equipment alongside their routine shopping.
Key findings in the report present a holistic analysis of the European massage equipment market landscape, underscoring the essential interplay between cultural, economic, and technological factors that shape market dynamics across countries such as Germany, the United Kingdom, France, Italy, Spain, and Russia.
This market outlook serves as a vital resource for industry stakeholders, offering in-depth knowledge of the trends, drivers, and challenges shaping the European massage equipment market until 2028.
- Europe's diversified approach to holistic well-being bolsters the massage equipment market.
- Technological innovations like AI, smart integration, and mobile connectivity drive consumer interest.
- Wellness traditions and eco-friendly preferences contribute to the evolution of the market offering.
The insights provided in the report offer a strategic window for industry consultants, manufacturers, suppliers, and stakeholders to align their market strategies with the current and projected market dynamics.
For more information about this report visit https://www.researchandmarkets.com/r/1f91k4
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
