- Innovative engagement strategy positions Meridianbet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
LAS VEGAS and VALLETTA, Malta, May 02, 2024 (GLOBE NEWSWIRE) -- Meridianbet's pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases the company’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of Meridianbet market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand's community presence. Already, several hundred contributions have been recorded in the platform's first month, indicating robust customer engagement and support.
About Meridianbet Group
Founded in 2001, the Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 20 jurisdictions across Europe, Africa and South America. The Group’s successful business model is underpinned by the use of proprietary technology and scalable system allowing it to operate in multiple countries and currencies and an omni-channel approach to markets, including retail, desktop online and mobile.
Meridianbet is part of the Golden Matrix Group (Nasdaq: GMGI)
For more information, visit https://ir.meridianbet.com.
Contact: ir@meridianbet.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cafa433e-1c29-4b7d-ae44-4ae199fcb41d
