Dublin, May 31, 2024 (GLOBE NEWSWIRE) -- The "Germany B2C E-Commerce Market Insights & Online Payment Trends 2024" report has been added to ResearchAndMarkets.com's offering.
Germany's retail sector is anticipated to exceed EUR 600 billion in 2024, with online sales contributing over 13%, reaching double-digit billions. Retail e-commerce sales are projected to surpass EUR 100 billion by 2027.
Social Commerce: A Key Driver in Consumer Engagement
Social commerce plays a vital role in Germany, leveraging platforms like Instagram and TikTok to enhance shopping. About 90% of German consumers view it positively, with over half making purchases this way. However, many companies haven't fully utilized social commerce, presenting a significant opportunity to boost customer engagement and market presence.
Payment Trends and Challenges in E-Commerce
In 2023, PayPal and payment by invoice were the leading B2C E-Commerce payment methods in Germany. Real-time transactions are expected to grow at a CAGR of over 24%, reaching over 3 billion transactions by 2026, with their share in transaction volume nearly doubling. Despite these advances, more than half of online merchants reported increased B2C E-Commerce fraud in 2023, highlighting the need for better security.
Germany's 2024 E-Commerce: Fashion Leads, FMCG Grows, and Player Overview
In 2023, fashion dominated Germany's B2C E-Commerce market, accounting for over 20% of sales. The FMCG sector is expected to see significant growth online in 2024. In April 2024, Amazon.de was the top B2C E-Commerce site, capturing over 20% of total traffic, while Temu emerged as a strong competitor with aggressive marketing and low pricing.
Key Questions Covered:
- What is the forecasted value of retail E-Commerce sales in Germany by 2027?
- What is the expected number of real-time transactions in Germany by 2026?
- What were the leading B2C E-Commerce payment methods in Germany in 2023?
- What percentage of online merchants reported an increase in B2C E-Commerce fraud in 2023?
- What led to the dominance of fashion in Germany's 2023 E-Commerce?
Company Coverage:
- Ali Baba Group
- Amazon
- Bauhaus
- eBay
- Hornbach
- Ikea
- Kaufland
- Lidl
- Mediamarkt
- META
- Otto
- PayPal
- Rewe
- Samsung
- Temu
- TikTok
Key Topics Covered:
1. Key Takeaways
2. Management Summary
3. Germany
3.1. B2C E-Commerce Market Overview
- B2C E-Commerce Market Trends, April 2024
- Total Retail Sales Volume, in EUR billion, & Online Sales Share, in %, 2018-2024f
- Online Sales Value, in EUR billion, & Year-on-Year Change, in %, 2018-2024f
- Total Change of Online Retail Sales, in EUR billion, 2017-2023
- Retail E-Commerce Sales, in USD billion, & Year-on-Year Change, in %, 2021-2027f
- Share of B2C E-Commerce Making Up Total Retail Sales, 2023e & 2024f
- Breakdown of Online Sales, by Marketplace Type, in %, 2022 & 2023
- Breakdown of Attitude Towards the Future of B2C E-Commerce in the Next 5 Years, in % of Retail Decision Makers, September 2023
- Share of Retail Decision Makers Who Assume That B2C E-Commerce Will Consolidate in the Coming Years, in %, September 2023
- Top Areas of Potential For AI Use, in % of Retail Decision Makers, September 2023
- Top Expectations Towards B2C E-Commerce Sales Volume, in % of Retail Decision Makers, September 2023
- Factors of Influence on B2C E-Commerce in the Next 5 Years, in % of Retail Decision Makers, September 2023
3.2. Cross-Border Commerce Insights
- Origin of Cross-Border B2C E-Commerce Purchases, in % of Internet Users, 2023
3.3. Social Commerce Trends
- Social Commerce Trends, April 2024
- Top Effects of Social Commerce, by Consumer Type, in % of Consumers, January 2024
3.4. Online Payments Market Overview
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2023
- Share of PayPal Making Up Total B2C E-Commerce Sales, 2022 & 2023
- Share of Respondents Who Used eCash in the Past 12 Months and Stated It as Their Preferred Online Payment Method, in %, April 2023
- Total Number of Real-Time Transactions, in billions, 2021 & 2026f
- Breakdown of Transaction Volume, by Payments Instrument, in % of Total Payment Transaction Volume, 2021 vs 2026f
- Share of Online Merchants Who Identified an Increase in B2C E-Commerce Fraud, in %, 2023e
- Share of Adults With a Digital-Only Bank Account, in %, 2022* & 2027f
3.5. B2C E-Commerce Delivery Market
- Breakdown of Average B2C E-Commerce Delivery Cost Charged to Online Shoppers, in % of Online Merchants, 2023
- Breakdown of Average B2C E-Commerce Delivery Time, in % of Online Merchants, 2023
- Share of Online Shoppers For Who Fast Delivery Was a Deciding Criteria When Choosing a Shipping Service Provider, in %, 2023
- Breakdown of Return Rates of Online Purchases, in % of Online Merchants, 2023e
- Top 10 Strategies to Avoid Online Returns, in % of Online Merchants, 2023e
3.6. B2C E-Commerce Product Categories
- Breakdown of Retail E-Commerce Sales, by Product Category, in %, 2023
- Share of Online Making Up Total Retail Sales, by Product Category, in % of Total Retail Sales, 2022 & 2023
- Annual Retail E-Commerce Sales Change, by Product Category, in % of Year-on-Year Change, 2024
- Total Online vs. Offline Retail Sales Change From 2019, by Product Category, in %, 2023
- Breakdown of Formats in Online Sales, by Product Category, in %, 2023
- Share of Online Sales Making Up Total Retail Sales, Food vs Non-Food, in % of Total Retail Sales, 2021-2023
- Average Annual Online vs Offline Growth of Retail Sales, by Product Type, in % of Year-On-Year Growth, 2023
3.7. B2C E-Commerce Player Overview
- Channels Through Which Stationary Retailers Sell Online, in % of Stationary Retailers, 2021-2023
- Top B2C E-Commerce & Shopping Websites Ranking, % of Total Traffic Share, April 2024
- Top B2C E-Commerce Marketplace Websites Ranking, % of Total Traffic Share, April 2024
- Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, March 2024
- Overview of B2C E-Commerce Platform Temu's Market Entry, May 2024
For more information about this report visit https://www.researchandmarkets.com/r/4mpktv
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