Dublin, Aug. 07, 2024 (GLOBE NEWSWIRE) -- The "Web Analytics - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
The global market for Web Analytics is estimated at US$5.4 Billion in 2023 and is projected to reach US$15.1 Billion by 2030, growing at a CAGR of 15.7% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Adobe Inc., comScore, Inc., Digital River, Inc., and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
The growth in the web analytics market is driven by several factors, including the increasing importance of digital marketing, the proliferation of mobile devices, and the escalating demand for personalized user experiences. As more businesses recognize the critical role of data-driven decision-making in competitive differentiation, the adoption of advanced web analytics solutions has surged. The expansive use of mobile devices globally has also prompted marketers to adopt web analytics to optimize mobile content and advertising strategies effectively. Furthermore, consumer behavior has increasingly shifted towards expecting highly personalized online interactions.
This trend necessitates the use of sophisticated web analytics tools capable of delivering insights into individual preferences and behaviors. Additionally, regulatory developments concerning data privacy, such as GDPR, have influenced web analytics practices, pushing for more transparent data collection and processing mechanisms. These factors collectively ensure the continuous evolution and expansion of the web analytics market, highlighting its pivotal role in shaping the future of digital business strategies.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Web Analytics for Large Enterprises segment, which is expected to reach US$10.4 Billion by 2030 with a CAGR of a 15%. The Web Analytics for SMEs segment is also set to grow at 17.2% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $1.6 Billion in 2023, and China, forecasted to grow at an impressive 16.9% CAGR to reach $2.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Web Analytics Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Web Analytics Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Web Analytics Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Select Competitors (Total 546 Featured):
- Adobe Inc.
- comScore, Inc.
- Digital River, Inc.
- Chartbeat
- CommuniGator Ltd.
- At Internet
- Amethon Solutions
- Amplify
- Cojoin
- Alynome
- ENIGEN IT S.r.l.
- Adigma
- Converta Mais
- Envigo Marketing Private Limited
- AdBridg Inc.
Key Attributes
| Report Attribute | Details |
| No. of Pages | 360 |
| Forecast Period | 2023-2030 |
| Estimated Market Value (USD) in 2023 | $5.4 Billion |
| Forecasted Market Value (USD) by 2030 | $15.1 Billion |
| Compound Annual Growth Rate | 15.7% |
| Regions Covered | Global |
Key Topics Covered
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Web Analytics: An Introduction
- Categories of Web Analytics
- Off-Site Web Analytics Technologies
- On-Site Web Analytics
- Deployment Models for Web Analytics
- Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
- Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
- Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
- Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
- Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
- Average Size of Websites (In Mb) by Device Format and Optimal Size
- Average Bounce Rates (In %) by Sector
- Web Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
- Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
- Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
- Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2024
- Increasing Proliferation of Artificial Intelligence in Web Analytics
- Cloud Adoption of Web Analytics Gains Traction
- Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
- Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
- Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
- Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
- Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
- With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
- Social Media Users Penetration (in %) by Generation
- Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
- Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
- Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
- Open Source Vendors Challenge Commercial Web Analytics Vendors
- Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
- Real-Time Analytics Come to the Fore
- Privacy Issues: A Cause of Concern
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/vfnlp0
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