UK Time Spent With Media 2024: Total Media Time Is on the Decline, but Growth in Digital Video Continues


Dublin, Aug. 09, 2024 (GLOBE NEWSWIRE) -- The "UK Time Spent With Media 2024" report has been added to ResearchAndMarkets.com's offering.

The media environment in the UK continues to evolve, and this increasingly means a consumer pivot to digital channels. But while digital video in particular is gaining significantly, overall time spent is in decline.

Key Question: As total media time declines, where should advertisers turn to find their audiences?

Key Stat: Just before the pandemic hit, digital accounted for 27 minutes more media time than traditional. But the gap has grown significantly, and digital will be almost 3 hours ahead by 2026.

Here's what's in the full report

  • 2 Exportable files for easy reading, analysis and sharing.
  • 5 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

  • Executive Summary
  • As total media time declines, audiences are increasingly found in digital environments
  • Total time spent peaked in 2020
  • Digital continues to gain an increasing share of media time
  • Most video consumption is now digital video
  • Video is also having an impact on social media time
  • Media Gallery

Charts in This Report

  • Digital Media Surpassed Traditional in Time Spent Back in 2019, and it Hasn't Been Close Since
  • Total Media Time Will Drop Below 10 Hours per Day by 2026 - the Lowest Point in 10 Years
  • Digital Will Dominate Media Time in the UK and France but Lag in Germany This Year
  • Video Viewing Is Becoming Increasingly Digital, With the Tipping Point Coming in 2025
  • By Time Spent, TikTok Overtook Snapchat in 2020, Instagram in 2022, and Is Now Closing In on Facebook

For more information about this report visit https://www.researchandmarkets.com/r/dz15ey

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