AUSTIN, Texas, Aug. 20, 2024 (GLOBE NEWSWIRE) -- SoftServe, a premier IT consulting and digital services provider, today announced a partnership between its corporate charity fund, Open Eyes, and world-famous Ukrainian rock band Okean Elzy in support of the release of its first-ever English-language studio album, Lighthouse, coming out in October. The collaboration aims to raise $750,000 during the next phase of Okean Elzy Help for Ukraine 2024 world tour to provide 30 fully equipped ambulances for Ukraine, supporting critical life-saving efforts in the ongoing war.
The album’s new single “Lighthouse,” which features John Rzeznik of Goo Goo Dolls and Travis Barker on drums, will lead the band through its biggest North America tour to date, with stops through Canada and the U.S. before ending the year in the UK. A portion of those world tour proceeds will then be donated to SoftServe’s Open Eyes’ initiative, the ‘Drive for Life: Okean Elzy Edition’ project.
"Teaming our 'Drive for Life' project with Ukraine's iconic band, Okean Elzy, creates a powerful alliance,” said Viktoria Mishchuk, Director of the Open Eyes charity fund. “United by shared values and an unwavering commitment to supporting Ukraine, we're combining our fund's proven effectiveness with Okean Elzy's influential voice as they expand their global reach to new locations. Since 2022, our fund has already delivered 242 ambulances to Ukraine, saving the lives of 36,000 people affected by the war. Together, we aim to reach more hearts worldwide and rally support for Ukraine."
"Over the past two and a half years, we have raised and delivered over UAH 250 million ($6 million USD) worth of aid through music," said Sviatoslav Vakarchuk, leader of Okean Elzy. "This time, we are launching a major fundraising project in partnership with SoftServe’s fund to provide 30 fully equipped ambulances to the front line. I often speak with medics, in particular. Their stories of incredible self-sacrifice, rescue, and sometimes loss and failure, touch me deeply. They need our help every day. So, this time, we will focus on purchasing ambulances to save the lives of Ukrainian people."
The Need for Medical Support
According to the Ministry of Health of Ukraine, Russia has damaged 1,642 medical facilities and destroyed 214. Additionally, more than 570 ambulances have been negatively impacted, demolished, or captured.
With ongoing hostilities limiting access to medical help in some areas, millions of Ukrainian lives are at risk. The Open Eyes fund decided to focus on this critical need, supporting the lifesaving efforts of Ukrainian medics with 242 ambulances and 170 medical units to date, with hopes to add another 30 ambulances to the frontlines.
Fundraising Efforts
The collaboration kicks off as Okean Elzy embarks on the world tour this September amid Open Eyes’ 10th anniversary of operation. Everyone can make an impact and donate to ambulances through Open Eyes and Okean Elzy's website, accepting contributions from Ukraine, Europe, the UK, and the USA.
To learn more about Drive for Life: Okean Elzy Edition, visit the project’s page.
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ABOUT SOFTSERVE
SoftServe is a premier IT consulting and digital services provider. We expand the horizon of new technologies to solve today's complex business challenges and achieve meaningful outcomes for our clients. Our boundless curiosity drives us to explore and reimagine the art of the possible. Clients confidently rely on SoftServe to architect and execute mature and innovative capabilities, such as digital engineering, data and analytics, cloud, and AI/ML.
Our global reputation is gained from more than 30 years of experience delivering superior digital solutions at exceptional speed by top-tier engineering talent to enterprise industries, including high tech, financial services, healthcare, life sciences, retail, energy, and manufacturing.
The company collaborates on more than 900 active projects for clients across North America, Europe, Asia, and the Middle East. Many of which involve partnering with major technology players, such as Amazon Web Services (AWS), Google Cloud, NVIDIA, Microsoft Azure, and Salesforce, to give clients a competitive advantage in the market.
As one of the biggest global IT players with Ukrainian roots, SoftServe carries a major influence on Ukraine’s IT industry. Through initiatives like SoftServe’s OpenTech crowdsourcing platform, the company contributes to the technological advancement of Ukraine by creating pro bono digital solutions for NGOs and the government. SoftServe Corporate Charity Fund Open Eyes actively supports Ukraine.
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