Saudi Arabia Embedded Finance Business and Investment Market Report 2024-2029, Focus on Product Launches and Innovations, Key Mergers and Acquisitions and Regulatory Changes


Dublin, Sept. 16, 2024 (GLOBE NEWSWIRE) -- The "Saudi Arabia Embedded Finance Business and Investment Opportunities Databook - 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The embedded finance industry in Saudi Arabia is expected to grow by 9.1% annually to reach US$4.80 billion in 2024, growing steadily over the forecast period, recording a CAGR of 22.2% from 2024 to 2029. Saudi Arabia's embedded finance revenues are set to increase from US$4.80 billion in 2024 to reach US$13.10 billion by 2029.



The embedded finance sector in Saudi Arabia is undergoing rapid and transformative growth, driven by technological advancements, strategic partnerships, and a supportive regulatory environment. Over the past few months, significant product launches, collaborations, and acquisitions have underscored the sector's momentum, highlighting its potential to enhance financial accessibility and customer experiences. With the government's push for digital transformation and open banking, the sector is poised for further innovation and expansion, solidifying Saudi Arabia's leadership in the embedded finance space within the MENA region.

As the country continues to align its fintech advancements with Vision 2030, Saudi Arabia is positioning itself as a key financial hub, offering a dynamic ecosystem where fintechs and traditional institutions collaborate to deliver integrated financial solutions. This environment not only fosters competition but also drives financial inclusion, ensuring that more consumers and businesses benefit from cutting-edge financial services. The path ahead for Saudi Arabia's embedded finance sector appears bright, marked by ongoing innovation and a commitment to digital excellence.

Product Launches and Innovations

  • Coop Finance+ Launch: In October 2023, additiv supported Coop in launching Coop Finance+, a new app that integrates various financial services, including banking products and individual pension solutions, to improve consumer access to financial products.
  • Manigo and SurePay Partnership: In September 2023, London-based Manigo partnered with Saudi payments solution provider SurePay to launch embedded finance solutions tailored for businesses and consumers. The partnership focuses on integrating Manigo's fintech platform with SurePay's digital payment solutions to foster innovation and improve financial accessibility in the Kingdom.
  • Funding Souq and Qoyod Collaboration: In March 2024, Funding Souq partnered with Qoyod, an accounting software provider, to embed financing options directly into Qoyod's platform, thereby improving financial accessibility for SMEs. These launches underscore the growing momentum in Saudi Arabia's embedded finance sector, driven by technological advancements and a focus on enhancing customer experiences.
  • Finshape and Arab National Bank Alliance: In January 2024, Finshape formed a strategic alliance with Arab National Bank (ANB) to redefine the banking experience through personalized financial solutions. This partnership leverages technology to enhance customer engagement and service delivery.

These collaborations highlight the increasing synergy between fintech companies and traditional financial institutions in Saudi Arabia, aligning with the country's Vision 2030 goals for economic diversification and digital transformation.

Key Merger and Acquisitions

  • Hyperpay Acquires Sanad Cash: In July 2023, Hyperpay, a leading payment solutions provider, acquired Sanad Cash, a corporate expense management platform. This acquisition enables Hyperpay to broaden its service offerings and position itself as an all-in-one digital platform for businesses.
  • Cashin Acquires Cardless: In October 2023, Cashin, a payment solutions provider, acquired Cardless, allowing it to offer digital card services through its platform. This move aims to expand Cashin's capabilities in delivering innovative payment solutions.
  • RasMal Acquires Pentugram: In March 2024, RasMal, a financial services provider, acquired Pentugram, a UAE-based firm, to expand its private capital investment management solutions offerings. This acquisition is part of RasMal's strategy to enhance its service portfolio and cater to broader financial needs.

These acquisitions underscore the dynamic nature of Saudi Arabia's embedded finance sector as companies seek to enhance their capabilities and improve customer offerings through strategic mergers and acquisitions.

Regulatory Changes

  • Open Banking Framework: The Saudi Central Bank (SAMA) has continued implementing the open banking framework, officially announced in January 2021. This framework is designed to boost competition and innovation in the financial sector by allowing third-party providers to access bank data, facilitating the development of new financial products and services.
  • Fintech Saudi Initiatives: Fintech Saudi, a joint initiative by SAMA and the Capital Market Authority (CMA), has been actively promoting the growth of the fintech ecosystem. Recent efforts include supporting startups and enhancing regulatory clarity, which fosters innovation in embedded finance.
  • Regulatory Sandbox Expansion: SAMA has expanded its regulatory sandbox, allowing fintech companies to test new products and services in a controlled environment. This initiative is designed to encourage innovation while ensuring regulatory compliance, thereby supporting the growth of embedded finance solutions.

These regulatory advancements reflect Saudi Arabia's commitment to building a vibrant fintech ecosystem as part of its Vision 2030 goals, positioning the Kingdom as a leading financial hub in the region.

This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.

Reasons to buy

  • In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.
  • Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.
  • Get insights at segment level, by the distribution model and by business model in key embedded finance segments
  • Insights into the asset based finance market size and by type of assets, by end users.

Key Attributes:

Report AttributeDetails
No. of Pages130
Forecast Period2024 - 2029
Estimated Market Value (USD) in 2024$4.8 Billion
Forecasted Market Value (USD) by 2029$13.1 Billion
Compound Annual Growth Rate22.2%
Regions CoveredSaudi Arabia


Key Topics Covered:

  • Saudi Arabia Embedded Finance Industry Market Size and Forecast
    • Saudi Arabia Embedded Finance Industry Market Size and Forecast by End Use Industry
    • Saudi Arabia Embedded Finance Industry Market Size and Forecast by Business Model
    • Saudi Arabia Embedded Finance Industry Market Size and Forecast by Distribution Model
  • Saudi Arabia Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by End Use Industry
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Consumer Segment
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Type of Offering
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Business Model
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Distribution Model
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Distribution Channel
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Type of Insurance
    • Saudi Arabia Embedded Insurance Industry Market Size and Forecast by Non-Life Insurance
  • Saudi Arabia Embedded Lending Industry Market Size and Forecast, 2020-2029
    • Saudi Arabia Embedded Lending Industry Market Size and Forecast by Consumer Segment
    • Saudi Arabia Embedded Lending Industry Market Size and Forecast by Business to Business (B2B) Sectors
    • Saudi Arabia Embedded Lending Industry Market Size and Forecast by Business to Consumer (B2C) Sectors
    • Saudi Arabia Embedded Lending Industry Market Size and Forecast by Type of Lending
    • Saudi Arabia Embedded Lending Industry Market Size and Forecast by Business Model
    • Saudi Arabia Embedded Lending Industry Market Size and Forecast by Distribution Model
  • Saudi Arabia Embedded Payment Industry Market Size and Forecast, 2020-2029
    • Saudi Arabia Embedded Payment Industry Market Size and Forecast by End Use Segment
    • Saudi Arabia Embedded Payment Industry Market Size and Forecast by Consumer Segment
    • Saudi Arabia Embedded Payment Industry Market Size and Forecast by Business Model
    • Saudi Arabia Embedded Payment Industry Market Size and Forecast by Distribution Model
  • Saudi Arabia Embedded Wealth Management Industry Market Size and Forecast, 2020-2029
    • Saudi Arabia Asset Based Finance Management Industry Market Size and Forecast, 2020-2029
    • Saudi Arabia Asset Based Finance Industry Market Size and Forecast by Type of Assets
    • Saudi Arabia Asset Based Finance Industry Market Size and Forecast by End User

For more information about this report visit https://www.researchandmarkets.com/r/ezkfgr

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Saudi Arabian Embedded Finance Market

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