Guide Dog Foundation and America’s VetDogs Launch Fresh New Fundraising Initiative With Crayola Flowers

Online Collaboration Will Raise Funds to Provide Free Assistance Dogs to Individuals With Disabilities


Smithtown, NY, Sept. 23, 2024 (GLOBE NEWSWIRE) -- The Guide Dog Foundation and America’s VetDogs, sister national nonprofit organizations that breed, raise, train, and place specially trained guide and service dogs for individuals with disabilities at no cost to them, today announced a new and colorful collaboration with Crayola Flowers, the national fundraising platform dedicated to making the world a better and brighter place one bouquet at a time. In recognition of National Service Dog Month in September and Veterans Day in November, America’s VetDogs has been chosen as one of Crayola Flowers’ featured nonprofit partners. The new online flower shops can be found at https://www.GuideDog.org/CrayolaFlowers and https://www.VetDogs.org/CrayolaFlowers.

This new, year-round Crayola Flowers initiative for the Guide Dog Foundation and America’s VetDogs is another way for supporters nationwide to help advance the missions of each organization, while expressing love, sympathy, gratitude, or celebration. Ten percent of the proceeds from every bouquet purchased through the online flower shops of the Guide Dog Foundation and America’s VetDogs, will be donated to the respective organization. In addition, Crayola Flowers will absorb the credit card fees charged by the payment processor on every purchase.

“We are thrilled to partner with Crayola Flowers, an innovative platform from a trusted brand that beautifully aligns with our mission to provide life-changing services and extraordinary assistance dogs to individuals with disabilities,” said Mike Rosen, chief marketing officer of the Guide Dog Foundation and America’s VetDogs. “By offering our supporters a creative and meaningful way to contribute through Crayola Flowers, we can raise vital funds for our programs and increase awareness while bringing color, scents, and other emotional expressions flowers embody into the lives of those who benefit from and contribute to our mission. This collaboration is a perfect example of how creativity and compassion can come together to make a lasting impact.”

Flowers offer a rich sensory experience through their unique textures and fragrances, allowing individuals who are blind, have low vision, or other physical or emotional disabilities to engage in a way that stimulates the senses and fosters emotional well-being.

Crayola Flowers is a colorful collaboration between creativity icon Crayola LLC and Mrs. Bloom’s, an international importer and distributor of fresh cut flowers. Uniting color, creativity, and kindness, the one-of-kind fundraising platform has reimagined how nonprofits can raise funds for their important causes while simultaneously giving consumers the opportunity to shop with a purpose by selecting a cause from the participating nonprofits to receive a 10 percent donation from each flower purchase.

“We are excited to partner with the Guide Dog Foundation and America’s VetDogs to support their incredible mission and share positivity,” said Oren Shapiro, partner and president of Mrs. Bloom’s. “When people purchase bouquets from Crayola Flowers, whether for a special moment or simply to brighten someone’s day, they’re not only spreading happiness but also contributing to a meaningful cause that’s close to their hearts.”

The online flowers shops are now open at https://www.GuideDog.org/CrayolaFlowers and https://www.VetDogs.org/CrayolaFlowers.

About America’s VetDogs

For more than 20 years, America’s VetDogs (www.VetDogs.org) has trained and placed guide and service dogs to provide independence, enhanced mobility, and companionship to veterans with disabilities from all eras. In 2015, America’s VetDogs opened its programs to first responders, including fire, police, and emergency medical personnel. America's VetDogs is a 501(c)(3) not-for-profit organization founded by the Guide Dog Foundation and serves clients from across the United States. America’s VetDogs relies on contributions from generous individuals, corporations, service clubs, and foundations to fund its mission to help those who have served our country live with dignity and independence. It costs over $50,000 to breed, raise, train, and place one assistance dog, but America’s VetDogs provides its services completely free of charge to the individuals it serves. America’s VetDogs has been accredited by both the International Guide Dog Federation and Assistance Dogs International.

About the Guide Dog Foundation

For more than 75 years, the Guide Dog Foundation for the Blind, Inc. (www.GuideDog.org), has trained and placed guide and service dogs to provide independence, enhanced mobility, and companionship to people who are blind, have low vision, or have other disabilities. The Guide Dog Foundation is a 501(c)(3) not-for-profit organization serving clients from across the United States and Canada. The Foundation relies on contributions from generous individuals, corporations, service clubs, and foundations to fund its mission to serve people with disabilities. It costs over $50,000 to breed, raise, train, and place one assistance dog, but the Guide Dog Foundation provides its services completely free of charge to the individuals it serves. Its sister organization, America’s VetDogs, trains and provides guide, service, and hearing dogs for disabled veterans and first responders. The Guide Dog Foundation was the first assistance dog school in the United States to be accredited by both the International Guide Dog Federation and Assistance Dogs International.

About Crayola Flowers 

Crayola Flowers is a pioneering fundraising platform through which consumers can shop with a purpose and any certified 501(3)c nonprofit can create their custom flower shop and share it with anyone passionate about their cause. Crayola Flowers offers a multitude of colorful blooms for every occasion, or just because, with a portion of proceeds from every sale donated to a participating nonprofit partner of choice. Crayola Flowers is a colorful collaboration between creativity icon Crayola LLC and Mrs. Bloom’s, an international importer and distributor of fresh cut flowers. To join us in uniting color and kindness, visit www.CrayolaFlowers.com.

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Guide Dog Foundation and America’s VetDogs Launch  Fresh New Fundraising Initiative With Crayola Flowers

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