The Official Fan Club Will Bring Fans Closer to Thompson Square, Delivering an All-New Fan Experience With the “Get on the Bus” Campaign
HOUSTON, Oct. 14, 2024 (GLOBE NEWSWIRE) -- PickleJar Entertainment Group, (OTCMKTS: PKLE), a leading Texas-based music and entertainment software company, today announced the launch of the all-new fan membership club in partnership with GRAMMY®-nominated duo, Thompson Square. The Official Thompson Square Fan Club offers access to exclusive content, official merchandise discounts, unforgettable performance-day experiences, and members-only events.
As part of the previously announced Roots Tour and “Get on the Bus” campaign collaboration for digital development and commercial activities, Thompson Square partnered with PickleJar to design, build, and operate the Fan Club platform. Created around PickleJar’s App-as-a-Service technology to drive long-term loyalty and grow lifetime value, fans will get closer to the artist than ever before.
"Fan loyalty is all about empowering musicians and consumer brands to power a lifetime of meaningful engagement with fans at every level," says Kristian Barowsky, president, and co-founder of PickleJar. "Creating new opportunities to connect superfans with new experiences and more meaningful entertainment brings together the artist’s community in powerful ways.”
The immersive membership platform includes two phases of rollout starting with the website ThompsonSquareFanClub.com, with the second phase to include a co-branded app for the band. Benefits will include experiences with artists, ambassadors, clubs, and personalities. Members will also receive exclusive content, ability to upload a selfie to “Get on the Bus”, get access to exclusive merchandise, and redeem virtual and in-person meet and greets. In addition, there will be traditional fan membership benefits as well such as early access to tickets.
"By including PickleJar’s dynamic fan club tools as well as the promotion reach, we're getting the opportunity to engage our fans and take back control of how we connect with them directly. We hope to show artists looking for innovative ways to meet the challenges of launching new music and owning their fan base in the changing landscape of digital music, need to look no further than PickleJar," explained Keifer Thompson of Thompson Square.
PickleJar’s FanVivo division, which leverages rich consumer insights to co-design, build and operate omni-channel marketing programs, aims to roll out this Fan Club service model later this year with additional Artist, Label and Venue partners.
ABOUT PICKLEJAR ENTERTAINMENT GROUP, INC. (OTCMKTS: PKLE)
PickleJar, a US-based technology company, unlocks the potential of shared entertainment experiences through an integrated suite of software and services designed to inspire human creativity and enrich lives. Developed for the era of social commerce, we continuously work to advance tools to unify the touchpoints of Fan engagement with emerging Artists, mid-sized venues, and global brands. By embedding secure payment technology, data intelligence and content distribution, PickleJar’s innovative Artist promotion programs, Venue Managed Services and wide range of mobile apps create a 360° view of how Fans and Patrons connect with the music and moments that matter most.
For more information, please visit www.picklejar.com.
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Anna Benson
3372077103
anna@picklejar.com
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