- Revolutionary feature combines spontaneous game discovery with AI-driven personalization
- Early adoption shows 40% increase in new game exploration
- Projected to drive 15% increase in player lifetime value
- Seamlessly integrated with Meridianbet's AI Casino Recommender
VALLETTA, Malta, Nov. 01, 2024 (GLOBE NEWSWIRE) -- Meridianbet, a leading European online gaming operator and part of the Golden Matrix Group Inc. (NASDAQ:GMGI), announces the launch of its innovative "I'm Feeling Lucky" feature across its global player platform.
This AI-powered feature directly addresses user acquisition costs and retention metrics, two key drivers of profitability in the iGaming sector.
The "I'm Feeling Lucky" feature transforms the online casino experience by offering instant access to expertly curated games based on player preferences and AI-driven recommendations. This innovative solution addresses a common challenge in online gaming - choice overwhelm - while maintaining the excitement of spontaneous discovery.
Advanced AI Integration
Building upon Meridianbet's recently launched AI Casino Recommender 2.0, the "I'm Feeling Lucky" feature employs sophisticated machine learning algorithms to ensure that even randomized selections align with player preferences.
Key features include:
- Intelligent Game Selection: Games are randomly chosen from a pre-filtered pool based on player preferences and historical data
- Adaptive Learning System: Continuous refinement of recommendations based on player interactions
- Seamless Platform Integration: Consistent functionality across web and mobile platforms
The expected output is:
- An average 25% reduction in customer acquisition costs
- 40% improvement in player retention rates
- Real-time optimization of game offerings based on player behavior
Proven Player Engagement Results
Initial data from beta testing demonstrates exceptional performance:
- 47% increase in game discovery rates
- 35% reduction in time-to-play for new users
- 28% increase in average session duration
- 31% boost in cross-category gameplay exploration
Full Focus on Gaming Experience
The "I'm Feeling Lucky" feature represents Meridianbet's commitment to innovation in the online gaming space. By combining spontaneity with advanced AI recommendations, the Meridianbet division of the Golden Matrix Group is creating an entirely new way for players to discover and enjoy our extensive game portfolio while significantly improving their overall gaming experience.
About Meridianbet
Established in 2001, Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ:GMGI) portfolio, stands as a leading online sports betting and gaming group. With B2C licenses in 18 jurisdictions across Europe, Africa, and South America, Meridianbet leverages proprietary technology and scalable systems for multi-country and multi-currency operations.
For more information, visit https://ir.meridianbet.com
Twitter - https://twitter.com/meridianbet_ofc
Contact: ir@meridianbet.com
Disclaimer: Gaming services are subject to legal restrictions in certain jurisdictions. Please verify compliance with local laws and regulations before accessing gaming services.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b057c7c5-29bc-4d73-8ac9-590bd900af14
