Pasta Market Industry Trends, Opportunities and Forecasts: Rising Adoption of Vegan Diets Drives Pasta Market Growth - A $45.16 Billion Market by 2030


Dublin, Jan. 23, 2025 (GLOBE NEWSWIRE) -- The "Pasta Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F" report has been added to ResearchAndMarkets.com's offering.

The Pasta Market was valued at USD 36.13 Billion in 2024, and is forecast to reach USD 45.16 Billion by 2030, rising at a CAGR of 5.52%.

The pasta market is driven by the increasing demand for convenient, ready-to-eat meals that align with busy lifestyles. Rising disposable incomes and urbanization contribute to higher consumer spending on premium pasta products. Health-consciousness also plays a key role, with demand growing for gluten-free, organic, and fortified pasta options.

Also, the expanding popularity of Italian cuisine worldwide encourages diverse pasta consumption. The rise of e-commerce platforms and home delivery services further boosts accessibility and sales. Also, innovations in pasta manufacturing, such as healthier ingredients and environmentally friendly packaging, attract a broader consumer base, fueling market growth.

Key Market Trends

Rising Adoption of Vegan Diets

The rising adoption of vegan diets is a key trend driving the pasta market. As more consumers embrace plant-based lifestyles for health, ethical, and environmental reasons, demand for vegan-friendly pasta options has surged. As a part of this, according to a recent study, as of February 2023, the vegan food industry is estimated to develop at a CAGR of 11.32%, between 2022 and 2027.

Traditional pasta, made primarily from wheat, already aligns with many vegan dietary preferences, but manufacturers are responding to the need for variety and innovation. To cater to vegan consumers, brands are introducing pasta made from alternative plant-based ingredients, such as chickpeas, lentils, quinoa, and rice. These alternatives not only appeal to vegans but also attract health-conscious consumers looking for higher protein, fiber, or gluten-free options. As the trend toward veganism continues to rise, pasta manufacturers are increasingly focusing on providing sustainable, nutrient-rich, and innovative products, ensuring they meet the dietary needs of this expanding consumer base.

Rising Demand for Sustainability & Eco-Friendly Packaging

The rising demand for sustainability and eco-friendly packaging is a significant trend in the pasta market. As consumers become more environmentally conscious, there is a growing preference for products that align with sustainable practices. This shift has prompted pasta manufacturers to adopt eco-friendly packaging solutions, such as biodegradable, recyclable, and compostable materials, to reduce plastic waste and minimize their environmental footprint. Companies are increasingly opting for packaging made from renewable resources, such as plant-based plastics, and exploring innovations like paper-based and reusable packaging options.

Increased Consumer Inclination Towards Online Shopping

The increased consumer inclination towards online shopping is a notable trend in the pasta market. As e-commerce continues to grow, consumers are increasingly turning to online platforms for convenience, variety, and ease of access to their favorite pasta products. Online shopping offers the advantage of browsing a wide range of pasta brands, types, and packaging options, including specialized items like gluten-free, organic, and artisan varieties. The convenience of home delivery further appeals to busy consumers who may not have the time to visit physical stores.

Distribution Channel Insights

Supermarket & Hypermarket dominated the global Pasta market owing to their wide reach, convenience, and extensive product offerings. These retail formats provide consumers with easy access to a diverse range of pasta products, from traditional varieties to specialty options like gluten-free, organic, and high-protein pasta. The large-scale stores benefit from high foot traffic, offering competitive pricing and promotions that attract budget-conscious shoppers.

Regional Insights

Europe dominated the global Pasta market, primarily due to the region's rich culinary heritage and long-standing tradition of pasta consumption, particularly in countries like Italy. The market is characterized by a diverse range of pasta types, with strong consumer demand for premium, artisanal, and traditional pasta products. Italy, as the birthplace of pasta, remains a key producer and consumer.

Also, the growing trend of health-conscious eating in Europe, alongside the increasing availability of gluten-free and organic pasta options, further boosts market growth. The region's established retail infrastructure and the prominence of supermarkets and hypermarkets also contribute to the region market leadership.

Key Market Players

  • Barilla America
  • Ebro Foods
  • The Campbell's Company
  • Unilever
  • Borges International Group
  • Nestle
  • Armanino Foods of Distinction
  • Shri Shardanand Food Processing Private Limited (AJS Pasta)
  • Agastya Nutri Food
  • Gustora Foods

Report Scope:

In this report, the Global Pasta Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pasta Market, By Product Type:

  • Dried
  • Canned

Pasta Market, By Source:

  • Wheat
  • Corn
  • Rice
  • Others

Pasta Market, By End User:

  • Residential
  • Commercial

Pasta Market, By Distribution Channel:

  • Supermarket & Hypermarket
  • Convenience Store
  • Specialty Stores
  • Online
  • Others

Pasta Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

For more information about this report visit https://www.researchandmarkets.com/r/7dvst0

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

 

Contact Data