Dublin, Dec. 08, 2025 (GLOBE NEWSWIRE) -- The "Gift Card and Incentive Cards Market Intelligence - Annual Subscription for 40 Countries (Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business and Consumer Trends, Consumer Attitude & Behaviour, and Market Innovation)" has been added to ResearchAndMarkets.com's offering.
This comprehensive report offers a meticulous exploration of the gift and incentive card segments, analyzing innovation and strategies employed to capture market share across 40 pivotal countries. Country-specific reports provide insights into key opportunities and risks, underpinned by more than 50 Key Performance Indicators (KPIs).
Annual Subscription Highlights
- Access to 40 detailed country reports with data in Excel spreadsheets, featuring 20 insight reports and 20 databooks, refreshed biannually.
- Receive four quarterly roundups, spotlighting innovation across global markets.
Components of Each Report Summary
Each report furnishes a comprehensive analysis of gift and incentive card markets, market dynamics, and consumer behavior.
- Gift Cards: Leveraging proprietary survey results, each country report offers profound analysis of open loop and closed loop prepaid gift card categories. It covers consumer behavior by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Incentive Cards: Each country report details market dynamics of corporate incentive cards, segmented into consumer and employee/partner incentive cards. It includes market size and forecast by category, by functional attribute (open loop and closed loop), and by corporate consumer segments (small, mid-size, and enterprise businesses).
- Market Dynamics: Presents a holistic view of the size and structure, industry trends, consumer attitudes, and the competitive landscape within the prepaid card industry.
- Open Loop and Closed Loop: Provides market estimates and forecasts to evaluate opportunities in open and closed loop prepaid segments, including crucial KPIs like the number of cards in circulation, transactions, load value, and transaction value.
- Benchmarking and Risk Index: Compares the prepaid card industry in each country with key global markets and assesses risks through the proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer Attitude and Behavior: Utilizes surveys to identify and interpret pivotal prepaid KPIs, including spend by age, gender, and income. Analyzes consumer usage across five key categories-travel, bill payment, retail spend, cash withdrawal, and P2P transfers-and provides a transactional breakdown.
- Retail Spend: Dissects retail spend across 11 categories, providing detailed insights into consumer behavior and evolving dynamics of prepaid card expenditure.
- Innovation and Market Strategies: Investigates prepaid card strategies, including category innovations, competitive positioning, and new product launches.
Scope
- Market Data and Insights: Analyzes market opportunities across 30 segments in prepaid cards from 2011-2020, assessing potential risks while estimating and forecasting the prepaid card industry using four essential KPIs.
- Prepaid Segments by Card Function: Covers closed loop and open loop segments.
- Consumer Segments: Analyzes retail, corporate, and public sector participants.
- Consumer Spend Segments: Focus on demographics like age, income, and gender.
- Retail Spend Categories: Includes sectors such as food, health, apparel, electronics, wellness, restaurants, and more.
- Prepaid Card Categories: Offers thorough analysis of open and closed loop prepaid card opportunities.
- Market Size and Forecast: Provides detailed market size and forecast by functional attribute and consumer segments, analyzing gifting occasions, card type, and retail category market share.
- Consumer and Employee Incentive Cards: Market size and forecast by functional attributes and consumer segments.
Reasons to Subscribe
- In-depth Understanding: Grasp market opportunity, key trends, and drivers with a five-year forecast (2011-2020) covering gift cards, incentive cards, and the overall prepaid card industry.
- Market-Specific Strategies: Identify growth segments and target specific opportunities for prepaid card strategy development, evaluating trends, drivers, and risks.
- Consumer Insights: Gain insights into changing consumer attitudes and behavior to enhance ROI, especially in retail spend.
- Market Attractiveness: Acquire insights into market attractiveness versus global markets through the proprietary Prepaid Cards Industry Attractiveness and Risk Index.
- Innovation and Strategy: Understand the competitive landscape, major players, and innovative strides within the prepaid card market.
For more information about this newsletter visit https://www.researchandmarkets.com/r/rlza7m
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