Dublin, Jan. 20, 2026 (GLOBE NEWSWIRE) -- The "Ski Gear and Equipment - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" has been added to ResearchAndMarkets.com's offering.
The ski gear and equipment market is set to escalate from USD 11.98 billion in 2025 to USD 15.18 billion by 2031, at a CAGR of 4.02% from 2026 to 2031. This growth is propelled by the rising appeal of winter sports tourism, alongside technological advances in ski equipment enhancing user safety and performance.
Market Drivers and Trends
The market's expansion is closely tied to the growing popularity of outdoor and adventure activities. Increasing health consciousness and active lifestyles are pushing more individuals toward skiing, fueling demand for sophisticated gear. The Outdoor Industry Association reports a 4.1% rise in outdoor recreation participants in 2023, reaching 175.8 million. This demographic expansion spans various groups, significantly increasing the market's reach.
Tourism and Technological Advancements
Winter sports tourism is a critical driver of demand for advanced and reliable ski gear. The market's rise in quality and technological innovation in skis, boots, and helmets caters to diverse terrains and weather conditions. As per the Sports and Fitness Industry Association, 9.9% of the U.S. population participated in winter sports in 2024, illustrating rising consumer interest supported by enhanced infrastructure and promotional activities.
Cost Constraints and Market Restraints
The high upfront cost of premium gear remains a constraint. Premium equipment necessitates significant investment, which can deter new consumers, particularly in emerging markets. This financial barrier restricts growth, especially in regions with lower incomes where skiing is still gaining popularity.
Key Segments and Growth Areas
The ski apparel segment, holding a 33.62% market share in 2025, highlights the importance of performance and safety-enhancing gear. Ski helmets are the fastest-growing category, projected at a 4.45% CAGR through 2031, driven by heightened safety awareness and regulatory support.
Male consumers dominate the industry with a 62.12% market share, attributed to higher participation rates and spending. Conversely, the female segment leads in growth, with a projected 5.34% CAGR through 2031, spurred by initiatives such as Snowsport England's SheLeads program.
Geographical Insights
Europe maintains a stronghold in the ski market with 39.76% share in 2025, fueled by its alpine infrastructure and historic traditions. However, Asia-Pacific outpaces others in regional growth at a 5.39% CAGR, largely due to China's focused development and increased winter tourism. North America continues to hold substantial market share due to established sports culture and premium equipment usage.
Top Industry Players
- Amer Sports, Inc.
- Rossignol S.A.
- Head Sport GmbH
- Fischer Sports GmbH
- Tecnica Group S.p.A.
- K2 Sports LLC
- The Burton Corporation
- Authentic Brands Group LLC
- Icelantic LLC
- Kontoor Brands, Inc.
- Clarus Corporation
- Columbia Sportswear Company
- VF Corporation
- Moncler S.p.A.
- Black Crows SAS
- Marker Dalbello Volkl GmbH
For more information about this report visit https://www.researchandmarkets.com/r/q1ysvz
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