DataXu's Industry-Leading Fraud Protection Stops Methbot In Its Tracks
December 21, 2016 14:09 ET
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DataXu
BOSTON, MA--(Marketwired - Dec 21, 2016) - DataXu, a leading provider of programmatic marketing software, today announced the results of its recent findings related to Methbot, thought to be the...
DataXu Further Invests in Australia and New Zealand with Expanded In-Region Team
November 16, 2016 17:00 ET
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DataXu
SYDNEY, AUSTRALIA--(Marketwired - Nov 16, 2016) - DataXu, a leading provider of programmatic marketing and analytics software, today announced growth plans in the Australia & New Zealand region...
New DataXu Professional Certification Is Precursor to Programmatic Future
October 13, 2016 09:00 ET
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DataXu
BOSTON, MA--(Marketwired - Oct 13, 2016) - DataXu, a leading provider of programmatic marketing and analytics software, today announced the rollout of its new DataXu professional certification,...
DataXu Debuts AI-Powered Mobile Optimizer for Advertisers
September 26, 2016 13:14 ET
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DataXu
BOSTON, MA--(Marketwired - Sep 26, 2016) - DataXu, a leading provider of programmatic marketing and analytics software, today announced the global rollout of Mobile Optimizer for Advertisers. Mobile...
New Study Reveals Marketers Face Significant ROI Measurement Challenges Even With Widespread Use of Martech and Adtech
July 20, 2016 05:00 ET
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DataXu
BOSTON, MA--(Marketwired - Jul 20, 2016) -
U.S. marketers' single greatest challenge is creating and quantifying marketing ROI across channels
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DataXu Names Alvin Wong Head of Sales, Southeast Asia
July 12, 2016 21:00 ET
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DataXu
SINGAPORE--(Marketwired - Jul 12, 2016) - DataXu, a leading provider of programmatic marketing software, today announced the appointment of Alvin Wong as Head of Sales, Southeast Asia (SEA). His...
DataXu Names Chris Sullivan as Chief Financial Officer
June 21, 2016 09:00 ET
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DataXu
BOSTON, MA--(Marketwired - Jun 21, 2016) -
Chris Sullivan, a seasoned executive with a history of leading financial operations at both public and high growth...
DataXu Enhances Omnichannel Offering by Appointing TV Veteran to Lead Dedicated Team
June 13, 2016 09:00 ET
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DataXu
BOSTON, MA--(Marketwired - Jun 13, 2016) -
Move follows Sky's $10 million investment in DataXu to help advertisers leverage data science to buy TV ads...
Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
May 24, 2016 09:06 ET
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DataXu
BOSTON, MA--(Marketwired - May 24, 2016) - DataXu, a leading provider of programmatic marketing software and analytics, today launched its Pre-Bid Viewability capability for video campaigns...
DataXu Saves Brands $54 Million in 2015 Through Industry-First 97% Fraud-Free Guarantee
April 04, 2016 08:43 ET
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DataXu
BOSTON, MA--(Marketwired - Apr 4, 2016) -
2.85% overall average fraud rate in 12 months following the launch of DataXu's fraud-free initiative in January 2015
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