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May 08, 2013 10:30 ET | Source: MEC

MEC Announces the Launch of CookieCutter(TM)

NEW YORK, NY--(Marketwired - May 8, 2013) - MEC (www.mecglobal.com), a leading global media agency, today announced the launch of CookieCutter™, a proprietary data platform designed to cut...
May 01, 2013 12:52 ET | Source: DDB Worldwide; Tribal Worldwide

DDB Worldwide and Tribal Worldwide Win Most Awarded Agency Group at The Webby Awards

NEW YORK, NY--(Marketwired - May 1, 2013) - The Webby Awards (http://www.webbyawards.com) announced today that DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide...
April 23, 2013 06:07 ET | Source: NewMediaMetrics

NewMediaMetrics Predicts Success, Failure of Digital Shows From Netflix, Hulu and Amazon Studios

NEW YORK, NY--(Marketwired - Apr 23, 2013) - NewMediaMetrics, a content-investment and brand-alignment company, announced today that it has launched a new content valuation platform, The...
April 19, 2013 10:37 ET | Source: IEG

Leading Brand Executives Share Secrets to Sponsorship Success During IEG's 30th Annual Sponsorship Conference

CHICAGO, IL--(Marketwired - Apr 19, 2013) - Dozens of leading sponsorship and marketing executives from the world's biggest brands took the stage over four days of presentations to discuss...
April 16, 2013 09:07 ET | Source: Sullivan

Sullivan Launches New Content Marketing Venture, Imprint, With Industry Veteran Andy Seibert as Managing Partner

NEW YORK, NY--(Marketwired - Apr 16, 2013) - Brand engagement firm Sullivan (www.sullivannyc.com) today announced the formation of a new venture -- Imprint, a Sullivan Content Lab -- with industry...
April 15, 2013 15:49 ET | Source: SelectNY

SelectNY Appoints Fredrik Peterhoff as Executive Creative Director

LOS ANGELES, CA--(Marketwired - Apr 15, 2013) - SelectNY (www.selectny.com), the largest independent global branding and advertising agency, announced today the appointment of Fredrik Peterhoff as...
April 12, 2013 11:24 ET | Source: Firehouse

Firehouse Named Agency of Record for Service King Collision Repair Centers

DALLAS, TX--(Marketwired - Apr 12, 2013) - Independent, full-service advertising agency Firehouse today announced it has been named agency of record for Service King Collision Repair Centers,...
April 10, 2013 13:52 ET | Source: sparks & honey

UPDATE: sparks & honey Taps Leading Culture and Trend Experts to Establish Inaugural Influencer Advisory Board

NEW YORK, NY--(Marketwired - Apr 10, 2013) - sparks & honey, a next generation cultural identification agency, has today announced the formalization of its inaugural Influencer Advisory Board...
April 10, 2013 11:21 ET | Source: sparks & honey

sparks & honey Taps Leading Culture and Trend Experts to Establish Inaugural Influencer Advisory Board

NEW YORK, NY--(Marketwired - Apr 10, 2013) - sparks & honey, a next generation cultural identification agency, has today announced the formalization of its inaugural Influencer Advisory Board...
April 09, 2013 14:23 ET | Source: Wing

New Campaign From Wing and Red Hot Promotes AIDS/STD Awareness

NEW YORK, NY--(Marketwired - Apr 9, 2013) - Have you ever met an attractive person at a bar and exchanged numbers? Imagine if once this person has left the room, you start receiving hundreds of...