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October 25, 2011 11:33 ET | Source: PM Digital

PM Digital Study Finds E-Commerce Landscape Shifting Towards "New Luxury" Goods

NEW YORK, NY--(Marketwire - Oct 25, 2011) - While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase "new luxury" accessories like...
October 24, 2011 17:23 ET | Source: Mr Youth

Mr Youth Names Christian Borges as Vice President of Marketing Communications

NEW YORK, NY--(Marketwire - Oct 24, 2011) - Matt Britton, CEO and Founder of social marketing agency Mr Youth (www.mryouth.com), today announced the appointment of Christian Borges to the newly...
October 24, 2011 08:00 ET | Source: Sullivan

Sullivan Expands Digital Capabilities Through Joint Venture With Two Bulls, an Award-Winning Mobile Experience Shop

NEW YORK, NY--(Marketwire - Oct 24, 2011) - Sullivan, a brand engagement firm based in New York, has entered into a joint venture agreement with Two Bulls, an acclaimed developer of immersive...
October 19, 2011 09:10 ET | Source: BzzAgent

BzzAgent Launches iPhone App to Help Marketers Increase Brand Advocacy in Social Media

BOSTON, MA--(Marketwire - Oct 19, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the launch of an iPhone app that will have a significant impact on the way people are able...
October 17, 2011 14:49 ET | Source: Media Networks, Inc.

Media Networks, Inc. Launches Omnipoint, a Proprietary Tool for Optimized Targeted Marketing

STAMFORD, CT--(Marketwire - Oct 17, 2011) - Media Networks, Inc. (MNI), the leader in multimedia target-market advertising, today announced the launch of Omnipoint, a proprietary technology that...
October 17, 2011 09:16 ET | Source: Media Ventures Group

Media Ventures Group Taps Media Titan William Apfelbaum as Chairman

NEW YORK, NY--(Marketwire - Oct 17, 2011) - Media Ventures Group, a marketing company specializing in driving revenue and business growth for clients in the sports, media, entertainment, and...
October 06, 2011 16:47 ET | Source: Havas

Havas Launches Multicultural-Marketing Agency "Totality" to Handle Creative, Strategy and Media for Hispanic, African-American and LGBT Markets

NEW YORK, NY--(Marketwire - Oct 6, 2011) - Havas announces today that it is launching Totality, a multicultural-marketing agency devoted to representing the nation's ethnic and niche consumers,...
October 06, 2011 09:11 ET | Source: David & Goliath

Kia Motors' Hamsters Take "Rookie of the Year" Honors at Annual Advertising 'Walk of Fame'

LOS ANGELES, CA--(Marketwire - Oct 6, 2011) - LA-based creative agency David&Goliath today announced that the Kia Hamsters were tops in the new category "Rookie of the Year" at the Madison...
October 04, 2011 11:40 ET | Source: BzzAgent

BzzAgent eBook Provides Framework for Developing Successful Social Shopper Marketing Programs

BOSTON, MA--(Marketwire - Oct 4, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "From Loyalty to Advocacy: Driving Sales with Social...
September 30, 2011 11:04 ET | Source: TargetCast tcm

TargetCast tcm Wins Top Honors for Integrated Online Campaign at 2011 OMMA Awards

NEW YORK, NY--(Marketwire - Sep 30, 2011) - Independent media agency TargetCast tcm won top honors at Monday night's OMMA Awards in New York, taking home an award for Best Integrated Online...