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May 05, 2011 10:01 ET | Source: BzzAgent

BzzAgent Study Finds that Brand Advocates are 50% More Likely to Influence a Purchase

BOSTON, MA--(Marketwire - May 5, 2011) - Most marketers would agree that word-of-mouth marketing is among the most effective forms of advertising. While leveraging positive word of mouth has...
May 03, 2011 12:34 ET | Source: StruckAxiom

Organic Pet Product Leader Castor & Pollux Natural PetWorks Selects StruckAxiom as Agency of Record

SALT LAKE CITY, UT--(Marketwire - May 3, 2011) - Castor & Pollux Natural PetWorks has chosen StruckAxiom as its Agency of Record to handle national advertising duties, for their portfolio of...
May 02, 2011 12:36 ET | Source: PALAZZO Advisory | Acquisition

PALAZZO Advisory | Acquisition Hires Lisa Swartzman as Managing Director

NEW YORK, NY--(Marketwire - May 2, 2011) - PALAZZO Advisory | Acquisition (www.palazzonyc.com), a leading M&A and financial advisory firm serving marketing services, interactive, information and...
May 02, 2011 11:59 ET | Source: BrightLine

BrightLine Names Michael Finn President

NEW YORK, NY--(Marketwire - May 2, 2011) - Jacqueline Corbelli, CEO and co-founder of BrightLine (http://www.brightlineitv.com) -- the leading innovator in advanced television advertising --...
April 21, 2011 15:03 ET | Source: Young & Rubicam

Jim Elliott Named Chief Creative Officer of Young & Rubicam New York

NEW YORK, NY--(Marketwire - Apr 21, 2011) - Tony Granger, Global Chief Creative Officer of WPP's Young & Rubicam, and Jane Barratt, President of Y&RNY, announced today that Jim Elliott has...
April 21, 2011 10:24 ET | Source: Gigunda Group

Gigunda Group's Pop-Tarts World(TM) Named Best Experiential Marketing Campaign of 2010 by Promotional Marketing Association

MANCHESTER, NH--(Marketwire - Apr 21, 2011) - Pop-Tarts World™, a 3,200-sq. foot store featuring a café and retail outlet, has been honored as the Best Experiential Marketing Campaign of 2010 by the...
April 19, 2011 10:55 ET | Source: Mr Youth

David Weinstock Appointed Executive Creative Director of Mr Youth

NEW YORK, NY--(Marketwire - Apr 19, 2011) - Matt Britton, CEO and Founder of social marketing agency Mr Youth (www.mryouth.com), announced today that David Weinstock has been appointed Executive...
April 13, 2011 14:35 ET | Source: The Geppetto Group

New Study Shows Boomers Look for Optimism and Social Conscience in Brands

NEW YORK, NY--(Marketwire - Apr 13, 2011) - With the financial crisis of the past few years still looming over burnt-out adults looking for an escape, and mass media and technology making a play for...
April 07, 2011 13:17 ET | Source: Creative Realities

Creative Realities Growth Sparks New Hires

NEW YORK, NY--(Marketwire - April 7, 2011) - Creative Realities CEO Paul Price announced today the arrival of several new hires to help service its growing client base. "In the last six...
April 05, 2011 10:32 ET | Source: Blue Chip Marketing Worldwide

Blue Chip Marketing Worldwide, PromoAid Enter Into Exclusive Agreement

NORTHBROOK, IL--(Marketwire - April 5, 2011) - Blue Chip Marketing Worldwide, a full-service marketing agency specializing in retail, healthcare and brand marketing, today announced that it has...