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January 23, 2012 10:07 ET | Source: BzzAgent

BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling

BOSTON, MA--(Marketwire - Jan 23, 2012) - BzzAgent, the social marketing arm of dunnhumby, announces that the company's social marketing campaigns have been successfully evaluated in Marketing Mix...
January 12, 2012 11:36 ET | Source: Organic Inc.

Organic Taps Rachel Pasqua as Executive Director, Mobile, Builds Strategy Team With Key Hire

SAN FRANCISCO, CA--(Marketwire - Jan 12, 2012) - Digital marketing agency Organic (www.organic.com) today announced the appointment of Rachel Pasqua to Executive Director of its mobile marketing...
January 11, 2012 09:01 ET | Source: Myxer

Myxer Social Radio(TM) Exceeds 150,000 New Users in First Seven Weeks

MIAMI, FL--(Marketwire - Jan 11, 2012) - Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today announced it has surpassed 150,000 new users of its Internet...
January 10, 2012 11:30 ET | Source: Arnold Worldwide

Time Inc. Executive Director of Digital Marketing to Join Arnold Worldwide's New York Office as Chief Digital Officer

NEW YORK, NY--(Marketwire - Jan 10, 2012) - Arnold Worldwide is pleased to announce that it has hired Angela Wei as Chief Digital Officer of its New York Office (ArnoldNYC). Wei joins ArnoldNYC...
December 21, 2011 10:17 ET | Source: Carnival Cruise Lines

Carnival Cruise Lines Kicks Off 2012 With New Advertising Campaign Promoting Quality and Value Compared to Land-Based Vacations

MIAMI, FL--(Marketwire - Dec 21, 2011) - Carnival Cruise Lines today unveiled a new advertising campaign that takes a fun, light-hearted approach to promoting the quality and value of "Fun Ship"...
December 19, 2011 10:39 ET | Source: TVB

'Buzzed Driving Is Drunk Driving' Campaign Unveils New Television PSAs for the Holidays

NEW YORK, NY--(Marketwire - Dec 19, 2011) - Most people know about the dangers and consequences of drunk driving but few know that "buzzed" driving can get you busted, too. For the eighth...
December 15, 2011 14:00 ET | Source: Modea

Steve Grant Joins Modea as Head of Strategy

BLACKSBURG, VA--(Marketwire - Dec 15, 2011) - Leading independent digital advertising agency Modea has hired Steve Grant as Head of Strategy. Grant, a native of Modea's hometown Blacksburg, VA,...
December 15, 2011 10:00 ET | Source: BzzAgent

BzzAgent's Internet Safety Campaign With Trend Micro Wins at the 2011 MITX Interactive Awards

BOSTON, MA and CUPERTINO, CA--(Marketwire - Dec 15, 2011) - BzzAgent and Trend Micro have been selected as winners in the Best Use of Social Strategies category for the 16th Annual MITX Interactive...
December 13, 2011 10:14 ET | Source: BzzAgent

BzzAgent Announces New COO

BOSTON, MA--(Marketwire - Dec 13, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and...
November 29, 2011 11:51 ET | Source: BzzAgent

BzzAgent Study Finds Brand Advocacy Has a Lasting Impact

BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...