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February 22, 2017 14:44 ET | Source: Foresight Research

Foresight Research: Accessory buyers do their homework before buying – much of it outside the dealer showroom - and branding matters

ROCHESTER, Mich., Feb. 22, 2017 (GLOBE NEWSWIRE) -- Half of all new cars and trucks will be accessorized in the first two years of ownership, representing over 7 million new vehicles being...
September 28, 2016 11:02 ET | Source: Foresight Research

Even some recent new vehicle buyers see an increasing role for alternative mobility options, says Foresight Research study

ROCHESTER, Mich., Sept. 28, 2016 (GLOBE NEWSWIRE) -- Several recent consumer studies have found increasing openness to emerging mobility options such as public transportation, taxis, ride sharing...
September 08, 2016 10:20 ET | Source: Foresight Research

Accessories not only drive revenue, they also influence auto purchases, says Foresight Research

ROCHESTER, Mich., Sept. 08, 2016 (GLOBE NEWSWIRE) -- It is well known that automotive accessories contribute billions in revenue to the auto industry. In fact half of new auto buyers install...
August 24, 2016 14:38 ET | Source: Foresight Research

Motorsports Has Multidimensional Impact On New Car Purchasers According to the 2016 Foresight Research Motorsports Immersion Report™

ROCHESTER, Mich., Aug. 24, 2016 (GLOBE NEWSWIRE) -- Motorsports impacts new car buyers on several dimensions, according to the 2016 Motorsports Immersion Report™ from Foresight Research....
August 23, 2016 14:19 ET | Source: Foresight Research

Auto Shows Present Opportunities, Unique Challenges For Luxury Brands says a just-released Foresight Research Study

ROCHESTER, Mich., Aug. 23, 2016 (GLOBE NEWSWIRE) -- New luxury vehicle buyers are highly connected to their brand; yet since they approach the shopping process differently, they present a unique set...
April 07, 2016 12:15 ET | Source: Foresight Research

Four core focus areas for successful automotive experiential events, according to Foresight Research

ROCHESTER, Mich., April 07, 2016 (GLOBE NEWSWIRE) -- Experiential marketing is hot for new auto buyers according to the 2015 Foresight Research Promotions Immersion Report™. New car buyers were...
April 06, 2016 08:26 ET | Source: Foresight Research

In new car buyers’ dealership experience, process may irritate, but poor relationships infuriate, according to Foresight Research

ROCHESTER, Mich., April 06, 2016 (GLOBE NEWSWIRE) -- With NADA winding to a close this week, auto retailing is front and center for the auto industry. And according to the third-party 2015...
March 31, 2016 11:50 ET | Source: Foresight Research

Growing Population of Millennial Car-Buyers Boosts Accessories Purchases, says Foresight Research Study

ROCHESTER, Mich., March 31, 2016 (GLOBE NEWSWIRE) -- Auto accessories are a burgeoning business, and the return of the 18-34 Millennial buyers to the new auto purchasing landscape could catapult...
March 29, 2016 10:14 ET | Source: Foresight Research

Auto Shopping Brochures Hold Surprising Auto Purchase Influence According to a Foresight Research Study

ROCHESTER, Mich., March 29, 2016 (GLOBE NEWSWIRE) -- In the bygone days of buying your vehicle to order, and looking to dealerships as the only information source for car purchasing, one of the...
January 28, 2016 11:25 ET | Source: Foresight Research

Foresight Research Says Auto Shows Not Only Drive Sales Today, They Also Generate Valuable Word of Mouth Supporting Tomorrow’s Sales

ROCHESTER, Mich., Jan. 28, 2016 (GLOBE NEWSWIRE) -- Early indications from 2015-16 season studies reveal auto shows are providing increased word of mouth value to auto marketers, says Foresight...