Northern Lights Direct: 2017 DR Advertising Forecast - Predicting Disruptive Change
January 30, 2017 16:44 ET
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Northern Lights Direct
CHICAGO, IL--(Marketwired - January 30, 2017) - What better way to kick off the New Year than with a healthy debate? Two experts from leading brand direct response (DR) agency, Northern Lights...
Northern Lights Direct: 'Protect Yourself' with Green Shield Canada's Latest DRTV Campaign
January 10, 2017 16:42 ET
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Northern Lights Direct
TORONTO, ON--(Marketwired - January 10, 2017) - Green Shield Canada (GSC), a leading Canadian health and dental benefits provider, is ushering in the New Year with a new direct response campaign for...
CAA South Central Ontario Hits the Road with New Direct Response Campaign
November 02, 2016 08:00 ET
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Northern Lights Direct
TORONTO, ON--(Marketwired - November 02, 2016) - CAA South Central Ontario (CAA SCO), Canada's most trusted roadside assistance service provider, is launching new 60- and 120-second DRTV commercials...
Jennifer Smits Joins Northern Lights Direct as Associate Media Director
July 06, 2016 08:30 ET
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Northern Lights Direct
CHICAGO, IL--(Marketwired - July 06, 2016) - Leading direct response advertising agency, Northern Lights Direct, has hired Jennifer Smits in the position of Associate Media Director, U.S.With nearly...
Northern Lights Direct: Speakaboos Turns Kids' Screen Time Into Reading Time With DRTV
May 19, 2016 08:00 ET
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Northern Lights Direct
CHICAGO, IL--(Marketwired - May 19, 2016) -
Speakaboos, the educational technology company that promotes learning through interactive media for children, is bringing its multi-platform...
Northern Lights Direct: The Libman Company and FlexClean(TM) Take a Shine to DRTV
May 12, 2016 08:00 ET
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Northern Lights Direct
CHICAGO, IL--(Marketwired - May 12, 2016) - The Libman Company, an all-American household and commercial cleaning products manufacturer, has teamed up with leading brand-based direct response...
Green Shield Canada Debuts SureHealth(TM) on DRTV
February 17, 2016 08:00 ET
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Northern Lights Direct
TORONTO, ON--(Marketwired - February 17, 2016) - Green Shield Canada (GSC), Canada's only national not-for-profit health and dental benefits specialist, has launched a direct response television...
U.S. DRTV Media Marketplace 2016: A Look Ahead
January 21, 2016 08:00 ET
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Northern Lights Direct
CHICAGO, IL--(Marketwired - January 21, 2016) - To kick-start the New Year, Rebecca Barr, Vice President, U.S. Media from leading brand direct response (DR) agency, Northern Lights Direct weighs...
2016 Canadian Direct Response Forecast: A Turning Point for Digital & TV Media
January 21, 2016 08:00 ET
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Northern Lights Direct
TORONTO, ON--(Marketwired - January 21, 2016) - Pippa Nutt, Senior Vice President, Digital & Canadian Media of leading brand direct response (DR) agency, Northern Lights Direct weighs in on...
2016 Direct Response Forecast: A Turning Point for Digital & TV Media
January 13, 2016 08:00 ET
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Northern Lights Direct
CHICAGO, IL--(Marketwired - January 13, 2016) - To kickstart the New Year, two experts from leading brand direct response (DR) agency, Northern Lights Direct, have weighed in on some of 2016's...