Latest News and Press Releases

New analysis of casting for linear and streaming TV shows reveals a 5% decline in diverse TV casting, including a drop of 50% among Asian actors; Hispanic actors underrepresented by 64% Study reveals...

SAN FRANCISCO, June 18, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world’s leading data...

CANNES, France, June 16, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across...

SAN FRANCISCO, June 11, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced its 40-market expansion with Acxiom®, the connected data and technology...

SAN FRANCISCO, March 27, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI technology for media analytics, today announced the appointment of Zac Pinkham as senior vice president of...

Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New Advertising Opportunities Ads Miss Key Audiences, with...

SAN FRANCISCO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI technology for media analytics, today announced two strategic additions to its leadership team. Josh Jacobs has...

SAN FRANCISCO, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its acquisition of Semasio, a global...

NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with IRIS.TV, the leading...

SAN FRANCISCO, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political...