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November 16, 2023 08:00 ET | Source: Samba TV

Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote

SAN FRANCISCO, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its comprehensive Guide to Political...
October 26, 2023 08:00 ET | Source: Samba TV

New Samba TV Study Finds Millennials Are the Key for Ad-supported Streaming Success

SAN FRANCISCO, Oct. 26, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Guide to Targeting Millennials study...
October 16, 2023 08:00 ET | Source: Samba TV

Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation

NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Affinity Solutions’...
September 21, 2023 08:00 ET | Source: Samba TV

Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending

SAN FRANCISCO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX. The report provides valuable...
August 09, 2023 08:00 ET | Source: Samba TV

Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers

SAN FRANCISCO, Aug. 09, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 45...
June 20, 2023 09:46 ET | Source: Samba TV

Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch

SAN FRANCISCO, June 20, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its State of Diversity on TV report, an analysis of representation...
May 08, 2023 12:00 ET | Source: Samba TV

New Samba TV Analysis Provides Inside Look on How to Drive Performance Level Campaigns Targeting Gen Z Audiences

SAN FRANCISCO, May 08, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, today released a new analysis in part from a...
April 27, 2023 09:03 ET | Source: Samba TV

TikTok and Samba TV Release New Measurement Study Showcasing TikTok’s Effectiveness Driving Entertainment Consumption through Linear and Third Party Streaming Platforms

SAN FRANCISCO, April 27, 2023 (GLOBE NEWSWIRE) -- Samba TV and TikTok released today the findings of a first of its kind partnered study measuring the effectiveness of advertising on the global...
April 21, 2023 12:33 ET | Source: Samba TV

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

SAN FRANCISCO, April 21, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced today it is partnering with Epsilon, a...
April 18, 2023 08:00 ET | Source: Samba TV

Samba TV Continues International Expansion, Launches First TV Measurement & Attribution Partnership in France with Admo.tv

SAN FRANCISCO, April 18, 2023 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television data and measurement, announced a new strategic partnership with Admo.tv, a European leader in TV...