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February 13, 2023 10:00 ET | Source: Samba TV

Samba TV Data Shows Slight Viewership Bump for Super Bowl LVII For NFL & FOX

SAN FRANCISCO, Feb. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the global leader in television technology powering real-time measurement and omniscreen audience insights, today released U.S. linear...
February 13, 2023 08:00 ET | Source: Samba TV

Samba TV’s State of Viewership Report Finds Linear Television Plummets to Seven Quarter Low as Cord Cutters/Nevers Make Up Majority of U.S. Population

SAN FRANCISCO, Feb. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 47...
January 13, 2023 08:05 ET | Source: Samba TV

Samba TV and MiQ Reach Multi-year Commercial Agreement

SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner,...
January 05, 2023 09:00 ET | Source: Samba TV

Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

SAN FRANCISCO, Jan. 05, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and...
November 08, 2022 09:00 ET | Source: Samba TV

Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for New TV Viewing Experiences

SAN FRANCISCO, Nov. 08, 2022 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel,...
October 26, 2022 09:00 ET | Source: Samba TV

Havas Media Group (HMG) North America Partners with Samba TV to Integrate Linear TV, Streaming, and Gaming Data into Company’s Proprietary Converged Platform

NEW YORK and SAN FRANCISCO, Oct. 26, 2022 (GLOBE NEWSWIRE) -- Havas Media Group (HMG) North America and Samba TV announced today they are partnering to integrate Samba TV’s industry-leading OTT and...
October 12, 2022 12:48 ET | Source: Samba TV

UPDATE - Samba TV and HarrisX Survey Finds Majority of Voters Nationally and in 2022 Battleground States No Longer Have Traditional Linear TV Subscriptions; Voters Nearly Twice as Likely to Stream As Have A Cable Subscription

SAN FRANCISCO, Oct. 12, 2022 (GLOBE NEWSWIRE) -- Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, today announced findings from a survey...
September 14, 2022 08:00 ET | Source: Samba TV

Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers are Concerned About Turbulent Economic Outlook But Not Planning To Reduce Spending

Consumers Are Shopping Earlier; Desire for a Return to Normalcy Fueling Double Digit In-Store Shopping Growth; 1 in 2 Consumers Now Cord-Cutters / Cord-NeversSAN FRANCISCO, Sept. 14, 2022 (GLOBE...
August 18, 2022 09:01 ET | Source: Samba TV

Samba TV Q2 State of Viewership Report Finds Consumption of Linear TV Declines to Year Low

SAN FRANCISCO, Aug. 18, 2022 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and analytics, today released its latest State of Viewership report, analyzing approximately 24...
August 10, 2022 11:00 ET | Source: Samba TV

Samba TV Continues Robust International Growth; Enters Spanish Market with Exclusive Partnership with Smartclip

SAN FRANCISCO, Aug. 10, 2022 (GLOBE NEWSWIRE) -- Following a year of significant international growth, Samba TV, the global leader in television technology and omniscreen advertising and analytics,...