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February 14, 2022 11:00 ET | Source: Samba TV

Samba TV Reports Big Super Bowl LVI Viewership Win for NFL & NBC

More than 1 in 4 US homes watched the Super Bowl; Halftime show scores 19% year-over-year increase in viewership; Analysis finds significant viewership enthusiasm gap between Cincinnati and Los...
April 08, 2021 05:00 ET | Source: Samba TV

Samba TV annuncia una partnership con PubMatic per offrire funzionalità di targeting dell’audience televisiva nel programmatic advertising omniscreen

MILANO, Italy, April 08, 2021 (GLOBE NEWSWIRE) -- Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma...
April 08, 2021 05:00 ET | Source: Samba TV

Neue Partnerschaft zwischen Samba TV und PubMatic zur Bereitstellung von TV-Audience-Targeting im programmatischen Omniscreen-Werbe-Supply

SAN FRANCISCO and HAMBURG, Germany, April 08, 2021 (GLOBE NEWSWIRE) -- Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft...
April 08, 2021 05:00 ET | Source: Samba TV

Samba TV s’allie à PubMatic pour offrir aux annonceurs une capacité de ciblage TV multi-écrans, en programmatique

PARIS, 08 avr. 2021 (GLOBE NEWSWIRE) -- Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique...
April 08, 2021 05:00 ET | Source: Samba TV

Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

SAN FRANCISCO, April 08, 2021 (GLOBE NEWSWIRE) -- Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq:...
May 12, 2020 04:00 ET | Source: Samba TV

Warsteiner und PREX starten erste programmatische Kampagne auf Basis von Samba TV’s Daten in Europa

SAN FRANCISCO and HAMBURG, Germany, May 12, 2020 (GLOBE NEWSWIRE) -- Samba TV, der weltweit führende Anbieter von TV-Daten und Analysen hat mit PREX, dem programmatischen Tradingdesk der...
February 20, 2020 07:00 ET | Source: Samba TV

Samba TV Viewership Data Shows Audience More Than Doubling For Nevada Democratic Primary Presidential Debate, Highlighting Significant “Bloomberg Bump”

SAN FRANCISCO, Feb. 20, 2020 (GLOBE NEWSWIRE) -- Viewership analysis by Samba TV, the leading provider of global TV data and audience analytics, finds that 10.2 million US households viewed the...
October 18, 2019 10:00 ET | Source: Samba TV

Advanced Data-Driven Marketing Plays Role in Driving 2019 Billboard Music Awards to Year-Over-Year Increases in Viewership

SAN FRANCISCO, Oct. 18, 2019 (GLOBE NEWSWIRE) -- dick clark productions (dcp) announced that it increased U.S. household viewership for the 2019 Billboard Music Awards (BBMA) by 22% according to...
October 03, 2019 08:19 ET | Source: Samba TV

Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

SAN FRANCISCO, Oct. 03, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that...
August 20, 2019 09:30 ET | Source: Samba TV

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

SAN FRANCISCO, Aug. 20, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash...