Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers
September 26, 2019 10:00 ET
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Smaato, Inc.
SAN FRANCISCO, Sept. 26, 2019 (GLOBE NEWSWIRE) -- Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android and iOS that includes key...
Arndt Groth Named New CEO of Smaato
June 21, 2019 08:13 ET
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Smaato, Inc.
HAMBURG, Germany and SAN FRANCISCO, June 21, 2019 (GLOBE NEWSWIRE) -- Smaato today announced that Arndt Groth will be promoted to Chief Executive Officer (CEO) of Smaato, Inc. He will be succeeding...
Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats
May 21, 2019 08:00 ET
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Smaato, Inc.
SAN FRANCISCO, May 21, 2019 (GLOBE NEWSWIRE) -- Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today...
Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification
March 25, 2019 12:00 ET
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Smaato, Inc.
SAN FRANCISCO, March 25, 2019 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has received the TAG...
eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017
February 27, 2019 08:00 ET
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Smaato, Inc.
SAN FRANCISCO, Feb. 27, 2019 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced results from its Global Trends in...
New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers
December 18, 2018 08:00 ET
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Smaato, Inc.
SAN FRANCISCO, Dec. 18, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced a new hybrid auction model that...
Smaato Reduces Media Buying Costs With Automated Traffic Curation
October 23, 2018 08:00 ET
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Smaato, Inc.
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms SAN FRANCISCO, Oct. 23, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time...
GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows
September 07, 2018 09:00 ET
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Smaato, Inc.
SAN FRANCISCO, Sept. 07, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced the publication of the Global...
Smaato Accelerates Growth in APAC With Key Industry Leader Hires
August 28, 2018 08:00 ET
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Smaato, Inc.
SAN FRANCISCO, Aug. 28, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two key strategic hires to manage...
In-Game Mobile Ad Engagement More than 3x Other Mobile Apps
July 12, 2018 08:00 ET
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Smaato, Inc.
SAN FRANCISCO, July 12, 2018 (GLOBE NEWSWIRE) -- Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1...