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June 08, 2026 09:00 ET | Source: Analytic Partners Services Inc

The $40M Divide: New Landmark Research Reveals How a Minority of Advertisers Drive Higher ROI

New Analytic Partners study: only 22% of $1B advertisers drive 10% higher ROI and $40M+ incremental sales by operationalizing decisioning through analytics
February 24, 2026 11:00 ET | Source: Analytic Partners Services Inc

Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’

Analytic Partners research shows $1B+ advertisers rely on Commercial Analytics as the source of truth for confident, enterprise-wide budget decisions.