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February 08, 2024 09:00 ET | Source: Samba TV

Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024

SAN FRANCISCO, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report,...
January 08, 2024 08:00 ET | Source: Samba TV

Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market

SAN FRANCISCO, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with HyphaMetrics, the...
January 04, 2024 09:00 ET | Source: Samba TV

Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship

Enlightening Results for Lenovo™ as an Early Adoptee of Samba TV’s Generative AI to Gain Insights from its Formula 1® Sponsorship SAN FRANCISCO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the...
January 03, 2024 08:00 ET | Source: Samba TV

Snap Inc. Selects Samba TV as a Preferred Measurement Partner

SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc.,...
November 16, 2023 08:00 ET | Source: Samba TV

Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote

SAN FRANCISCO, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its comprehensive Guide to Political...
October 26, 2023 08:00 ET | Source: Samba TV

New Samba TV Study Finds Millennials Are the Key for Ad-supported Streaming Success

SAN FRANCISCO, Oct. 26, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Guide to Targeting Millennials study...
October 16, 2023 08:00 ET | Source: Samba TV

Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation

NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Affinity Solutions’...
September 21, 2023 08:00 ET | Source: Samba TV

Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending

SAN FRANCISCO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX. The report provides valuable...
August 09, 2023 08:00 ET | Source: Samba TV

Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers

SAN FRANCISCO, Aug. 09, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 45...
June 20, 2023 09:46 ET | Source: Samba TV

Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch

SAN FRANCISCO, June 20, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of omniscreen data and measurement, today released its State of Diversity on TV report, an analysis of representation...