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March 09, 2015 11:54 ET | Source: trueffect

Booyah Advertising to Launch First-Party Technology Platform With New Trueffect Partnership

WESTMINSTER, CO--(Marketwired - Mar 9, 2015) - Trueffect, the leading First-Party targeting and measurement platform for leading large performance advertisers today announced a new strategic...
March 04, 2015 09:31 ET | Source: PointRoll

PointRoll to Present Annual Online-Ad Benchmarks Report

KING OF PRUSSIA, PA--(Marketwired - Mar 4, 2015) - Are ad-interaction rates changing over time? What about brand interaction times? How should marketers respond? On Thursday, March 5th, PointRoll...
March 04, 2015 09:30 ET | Source: Altitude Digital

Altitude Digital Launches Mobile Video Platform With More Than 22 Billion Monthly Mobile Video Opportunities Available to Advertisers

DENVER, CO--(Marketwired - Mar 4, 2015) - Altitude Digital, the largest independent video supply-side platform (SSP), today announced the launch of its Altitude Mobile platform, extending its suite...
February 24, 2015 11:13 ET | Source: EVRYTHNG

EVRYTHNG and GOOEE Partner to Make the LED Value Chain Smart for the Internet of Things

NEW YORK, NY and LONDON, UNITED KINGDOM and TAIPEI, TAIWAN--(Marketwired - Feb 24, 2015) - EVRYTHNG, the Internet of Things (IoT) Smart Products Platform that manages real-time data to drive...
February 20, 2015 09:41 ET | Source: Questus

Questus Goes Platinum Three Times at the AVA Digital Awards

NEW YORK, NY--(Marketwired - Feb 20, 2015) - Questus, the advertising agency named 2012's Small Agency of the Year and 2011's Agency of the Year by iMedia, picked up three Platinum Awards at this...
February 18, 2015 09:28 ET | Source: PointRoll

PointRoll Earns MRC Accreditation for Digital Video Ads Reach, Frequency

MIAMI, FL--(Marketwired - Feb 18, 2015) - PointRoll has been granted accreditation by the Media Rating Council (MRC) for its served digital video ad impression measurements, reach and frequency, the...
February 18, 2015 07:00 ET | Source: Flashtalking

Führender Adserver-Anbieter Flashtalking vergrößert sein Managementteam in New York

NEW YORK, NY--(Marketwired - Feb 18, 2015) - Flashtalking, ein führender Anbieter von ganzheitlichen Adserving-Technologien, plant kurzfristig den Umzug des Unternehmens in eine...
February 18, 2015 07:00 ET | Source: Flashtalking

Ad Serving Leader Flashtalking Announces Plans to Expand Global Footprint and New York Based Management Team

NEW YORK, NY--(Marketwired - Feb 18, 2015) - Leading full-service ad serving technology company Flashtalking announced plans to expand its operations, with the opening of several new offices in...
February 17, 2015 15:03 ET | Source: Kinetic

Kinetic Social Earns Facebook Marketing Partner Designation, Spurred by Strong Technology and Deep Advertiser Roster

NEW YORK, NY--(Marketwired - Feb 17, 2015) - Facebook® today officially transitioned its Preferred Marketing Developer (PMD) program to the new Facebook Marketing Partner program. As part of...
February 17, 2015 11:21 ET | Source: NATIVO

Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors

LOS ANGELES, CA--(Marketwired - Feb 17, 2015) - Nativo, the leading native advertising technology platform, announced today that comScore, Inc. (NASDAQ: SCOR) CEO Serge Matta has joined the...