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Interpublic Further Elevates Integrated Data, Media, Creative and Production Engine
October 17, 2024 11:00 ET | Interpublic Group of Companies, Inc. (The)
Launch of Interact Represents Holding Company’s Newest Platform to Orchestrate End-to-End Brand Marketing that Drives Business Outcomes for Clients Interact Is Powered by Acxiom’s...
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Shirofune Integrates with BigCommerce to Empower Advertisers with Customer Lifetime Value-Based Campaign Optimization
October 16, 2024 13:34 ET | Shirofune
EL SEGUNDO, Calif., Oct. 16, 2024 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management platform, today announced its integration with BigCommerce, a leading open SaaS...
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Gogini.pl: Google Ads Diamond Expert Announces Launch of Expert Services in Poland
October 16, 2024 09:00 ET | Gogini.pl
Warsaw, Poland, Oct. 16, 2024 (GLOBE NEWSWIRE) -- Gogini.pl, a Google Ads agency, is excited to announce the launch of its expert services, such as Google Ads advertisements and audits, SEO...
Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns
October 15, 2024 08:03 ET | Taboola, Inc.
Abby is an advanced AI assistant for advertisers that offers a conversational approach to building and launching every aspect of their campaigns.
Blockgraph Announces Release of Blockgraph OnDemand, a Self-Serve First-Party Data Onboarding Solution
October 10, 2024 09:30 ET | Blockgraph
NEW YORK, Oct. 10, 2024 (GLOBE NEWSWIRE) -- Blockgraph, a leading privacy-centric identity and data collaboration platform designed to fuel the future of connected TV advertising, today announced...
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Shirofune Joins IAB Australia as Official Member, Strengthening Commitment to Digital Advertising Innovation
October 09, 2024 12:00 ET | Shirofune
SYDNEY, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, is proud to announce its official membership in IAB Australia, joining an influential...
Advertising
Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards
October 09, 2024 09:00 ET | Claravine
NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted...
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Interpublic Schedules Third Quarter 2024 Earnings Release
October 08, 2024 16:30 ET | Interpublic Group of Companies, Inc. (The)
New York, NY, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that it will release earnings for the third quarter ended September 30, 2024 on the morning of October...
Lemma
Lemma and Taiv Announce Strategic Partnership to Redefine CTV and Venue-Based Media Advertising
October 08, 2024 09:00 ET | Lemma
Lemma and Taiv partner to revolutionize venue-based and CTV ads, combining programmatic expertise with AI-powered video tech for bars and restaurants.
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CORRECTION – Pixability Announces the Launch of GenAI Contextual Segments (GCS) for YouTube to Drive Better Targeting and Outcomes for Advertisers
October 07, 2024 13:35 ET | Pixability
BOSTON, Oct. 07, 2024 (GLOBE NEWSWIRE) -- In a release issued under the same headline on Monday, October 7th by Pixability, there are changes in the text. The corrected release...