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February 03, 2026 10:00 ET | Source: Escalent, Inc.

From Scroll to Sale: New Escalent Research Highlights the Role of TikTok in Vehicle Buying and Auto Brands Need to Adapt

In a new study from Escalent, TikTok indexed the highest among major social and digital platforms in the early phases of the vehicle buying journey.
October 28, 2019 15:00 ET | Source: National Hispanic Automobile Alliance

New Association Seeks to Level the Playing Field for Hispanic Car Buyers

Albuquerque, NM, Oct. 28, 2019 (GLOBE NEWSWIRE) -- A non-profit organization dedicated to leveling the playing field for Hispanic car buyers – the National Hispanic Automobile Alliance (NHAA) –...