DTC Advertising Booming in Emerging Markets, but ROI Underperforms in the U.S. RESEARCH TRIANGLE PARK, NC--(Marketwire - Jul 12, 2011) - The return-on-investment for Direct-to-Consumer advertising in the United States lags behind other promotional methods, such as patient...

Pharma Marketing Teams Employ Innovative Performance Metrics in Emerging Markets RESEARCH TRIANGLE PARK, NC--(Marketwire - Jun 30, 2011) - A new report finds that product awareness -- by both physicians and patients -- is rapidly becoming a key performance metric for emerging...