Growth Trends in the Real-Time Bidding (RTB) Industry, 2024-2030: RTB's Growth in Digital Advertising Faces Challenges of Privacy, Ad Fraud, and Brand Safety Risks
December 11, 2024 07:53 ET
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Research and Markets
Dublin, Dec. 11, 2024 (GLOBE NEWSWIRE) -- The "Real-Time Bidding - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.The global market for Real-Time...
Programmatic Advertising Platform Market Size to Reach $116.96 Billion by 2034, Witnessing a CAGR of 26.8%| Polaris Market Research
December 02, 2024 08:59 ET
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Polaris Market Research & Consulting LLP
New York,USA, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Market Overview: The market size of programmatic advertising platform market was valued at USD 10.87 billion in 2024. The market is expected to rise...
Mediavine Partners with Scope3 to Decarbonize Digital Advertising
November 19, 2024 09:00 ET
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Mediavine, Inc.
Mediavine and Scope3 join forces to support long-term decarbonization in media and promote climate conscious advertising practices.
UPDATE -- Lemma Strengthens Market Position with US Team Expansion and Talent Boost
October 15, 2024 10:55 ET
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Lemma
Lemma expands its U.S. team, adding Jeremy Amigo, Nick Frankl, and Loubna Hassani. Angelina Marmorato is promoted to AVP of Sales and Partnerships.
Lemma Strengthens Market Position with US Team Expansion and Talent Boost
October 15, 2024 09:00 ET
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Lemma
Lemma expands its U.S. team, adding Jeremy Amigo, Nick Frankl, and Loubna Hassani. Angelina Marmorato is promoted to AVP of Sales and Partnerships.
Lemma and Taiv Announce Strategic Partnership to Redefine CTV and Venue-Based Media Advertising
October 08, 2024 09:00 ET
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Lemma
Lemma and Taiv partner to revolutionize venue-based and CTV ads, combining programmatic expertise with AI-powered video tech for bars and restaurants.
Basis Technologies’ AI Drives 5x Advertising Performance Increase for Agencies
October 02, 2024 08:55 ET
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Basis Technologies
CHICAGO, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic buying and advertising automation solutions, today announced artificial...
Lemma Rolls Out Omnichannel Header Bidding Solution Lemma Infibid, Offering Publishers Limitless Monetization Opportunities
October 01, 2024 09:00 ET
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Lemma
Lemma launches Infibid, a header bidding solution that boosts publisher monetization by unifying cross-channel demand in real-time auctions.
A New Era in Publisher Monetization: Aditude Acquires Category Leader Hashtag Labs
September 04, 2024 08:00 ET
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Aditude
Aditude acquires Hashtag Labs, merging advanced SaaS solutions with enterprise UI tools to empower publishers with greater control and revenue growth.
Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
August 21, 2024 08:59 ET
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Basis Technologies
CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of...