ALISO VIEJO, Calif., June 2, 2003 (PRIMEZONE) -- Thinkbig, the award-winning Orange County-based advertising agency, announced today that it has won a new client, Global Jet Shares, a worldwide fractional jet ownership company. Thinkbig will serve as agency of record for Global Jet Shares and drive the company's annual marketing and public relations program, designed to reach affluent buyers seeking fractional ownership of coveted Gulfstream jets.
Thinkbig will develop an integrated marketing campaign for Global Jet Shares, including branding, key messaging development, advertising, direct mail, web site development, public relations and corporate collateral design. The firm has planned a major Global Jet Shares launch at the National Business Aviation Association (NBAA) annual conference this fall in Orlando, Florida.
"We selected Thinkbig because their creative capabilities were exceptional, and they demonstrated to us that we will be a priority, served by their top-level executives," said Ron Kelly, president of Global Jet Shares. "We are breaking into a very competitive market and we need a firm that could help us do that. We look forward to Thinkbig contributing to our success."
"Global Jet Shares is a very challenging and exciting client, one that will allow us to engage our creative capabilities and strategic strengths to build a powerhouse campaign," said Franny Schmidt, president of Thinkbig. "The Global Jet Shares executive team is committed to the power of advertising, marketing and public relations, which makes them a great match for Thinkbig."
Global Jet Shares is Thinkbig's second aviation client. In 2000- 2001, Thinkbig was the agency of record for Executive Airlines, an online private air travel company.
About Thinkbig
Thinkbig is dedicated to providing their clients with a dynamic, compelling and integrated approach to their marketing and public relations campaigns. The company serves a variety of clientele, including Buy.com, Mazda North American Operations, Rusty Apparel and Enfrastructure. To contact Thinkbig, please visit www.thinkbigmedia.com or call (949) 330-6050.