MEMPHIS, Tenn., June 15, 2004 (PRIMEZONE) -- Limelight Media Group, Inc. (OTCBB:LMMG) of Memphis, TN has formally initiated the development of Themed Soft Zones to be placed in high traffic mall locations nationwide. The Themed Soft Zones will be an extension of the company's vision to expand its captive audience network into multiple markets. Each Zone will be developed with a theme designed to capture the attention of the passing audience. The Zone will have the ability to display video content in high definition, capture audience information and provide Wi-Fi capabilities. Limelight intends to schedule monthly events surrounding the Zones to further attract attention. Limelight intends to install Themed Soft Zones in 11 malls in 2004. Limelight also stated that an application for business model patent is in progress.
The Themed Soft Zones will feature attractive seating and surroundings that reflect the Theme. The focal point of each area is a full multimedia island display with plasma screens airing content and ads. The island display will also include interactive kiosks that allow patrons to interact with the theme sponsor or advertisers.
"We are developing a unique concept that provides value for all parties involved as well as allows Limelight to expand its captive audience network. We plan to begin installations in August of this year," states David V. Lott, President, Limelight Media Group, Inc.
Limelight Media Group, Inc. headquartered in Memphis, TN was founded in February 2000 to create, manage and support out-of-home digital advertising and promotional networks. Limelight today provides "in-theater," "in-lobby," and interactive promotional advertising mediums for the cinema advertising industry. The Company's digital media management system enables simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. The company recently began expanding its efforts to include retail, restaurant, and the hospitality industry.
This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable; it can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.