MEMPHIS, Tenn., April 18, 2005 (PRIMEZONE) -- OTR Media, a majority owned subsidiary of Limelight Media Group, Inc. (OTCBB:LMMG), announced today that it will begin to market an innovative state-of-the-art media measurement system throughout the United States outdoor advertising industry. OTR will begin immediately to incorporate these systems and services into advertisers' schedules enhancing its competitive position in client media planning and schedule performance servicing.
Stewart Layton, President of OTR Media, said, "These services are TAB-authenticated. (Traffic Audit Bureau for Media Measurement, Inc.; www.tabonline.com, the auditing service for the outdoor industry). The measurement services allow OTR clients to fully understand the true value of their media investment in transit media services. The measurement techniques can actually be used to calculate and justify rates based on media performance -- similar to the manner in which broadcast advertising is sold -- and then process client billing along with proof of performance. These and other capabilities will allow us to provide cutting edge client servicing techniques and enhance media planning capabilities for our clients and assist us in winning additional advertising contracts with this unique competitive advantage. Ultimately OTR intends to establish a new benchmark for accountability in transit outdoor advertising media measurement. OTR Media plans to develop additional transit media planning tools. Exciting opportunities exist immediately for the application of existing systems, as well as significant future measurement enhancements through other available transit technology that we know exists today. This is the state-of-the-art media service available in transit media services today."
Using a secure User ID and Password, OTR clients have access 24/7 to review the status of their campaigns. Campaign details include the highest level of industry quantitative and qualitative media detail available including: Daily impressions, schedule cost analysis, mapping of market coverage, photographs of transit vehicles for proof of performance and other pertinent media information.
OTR Media is an outdoor advertising firm specializing in truck-side advertising and fleet marketing. Since its inception in 2003, OTR has expanded its network to over 1,000 usable trucks for over-the-road advertising. Advertisers receive state-of-the-art, premium quality four color computer-generated vinyl displays mounted on the sides of delivery trucks by means of patented frame systems. The displays are sold in programs designed to create different levels of exposure in single or multiple markets over varying lengths of time. OTR is currently expanding operations to include metro-based marketing initiatives in five major markets. In addition to its community service project, Rigs for Kids(c), OTR has also developed a proprietary GPS tracking system and supporting software to provide real time measurements for advertisers. More information on OTR Media is accessible at http://www.otrmedia.com. OTR Media is a majority-owned subsidiary of Limelight Media Group, Inc.
Limelight Media Group, Inc. creates, manages and supports out-of-home digital advertising and promotional networks. The Company's digital media management system enables simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. The Company is developing an initiative to enhance its product offerings in digital media with traditional media sources and technology products.
This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the management of Limelight believes that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.