SANTA CRUZ, Calif., July 6, 2006 (PRIMEZONE) -- Web analytics leader ClickTracks announced the latest in a continuing series of free classes that teach online marketing and web analytics techniques. On July 10 and 11, 2006, Search Engine Guide Editor and author of "The Small Business Guide to Search Engine Marketing" Jennifer Laycock will present a class about managing your online reputation called "Who Loves You Baby? (...and how to make them love you more)." Anyone can sign up for the class at www.clicktracks.com/seminars.
In the real-time interactive class, Jennifer will instruct site owners and marketers on how to use link research and link analytics to build and manage an online reputation that drives more visitors to your site. Laycock will also teach how to find and encourage valuable traffic (that might not show up on your top 10 lists) and how to spot unexpected trends that identify new visitor sources.
"Link building is one of those things that's a staple in search engine marketing campaigns -- but is still often overlooked or underestimated. Marketers can learn a lot from analyzing these kind of campaigns," said John Marshall, ClickTracks founder and CEO. "Jennifer has her finger squarely on the pulse of small businesses engaged in online marketing, and we're delighted she'll be sharing her expertise with site owners and marketers via our online class series."
The classes are free and devoid of annoying sales pitches. Sign up for the online classes at www.clicktracks.com/seminars. Prior classes have received rave reviews, including compliments on a recent class covering web page persuasion. "The Measuring Web Page Persuasion class I attended was informative and the presenter was very thorough and clear," says Lori Phung of Standing Dog Interactive. "I walked away understanding how to apply funnel analysis to my web pages. There was no pitch or sales talk...just useful, hands-on teaching."
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes, ClickTracks also offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features -- like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is a free license, not a trial, and is available for download at www.clicktracks.com/products/appetizer.
"Web Analytics Week": Check Out the What's Changed Report
Beginning on July 6, 2006, ClickTracks Appetizer users will be treated to seven days of free access to ClickTracks' "What's Changed Report," a report that helps marketers spot unexpected trends in online visitor behavior. The report will be referenced in the online class, and users can follow along with analysis of their own sites.
All You Can Eat on "Web Analytics Day"
Also, on July 11, 2006 ClickTracks will "turn on" all the advanced features in Appetizer. For 24 hours, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Pro).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
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