SANTA CRUZ, Calif., April 5, 2007 (PRIME NEWSWIRE) -- ClickTracks Web Analytics will debut ClickTracks Pro SMB, priced at $2,995, an affordable version of ClickTracks Pro that features click fraud reporting at Booth No. 1504 at SES New York. Also, ClickTracks Founder and CEO John Marshall will speak at the Auditing Paid Listings and Click Fraud Issues panel on Thursday, April 12th as part of the Search Engine Strategies conference in New York. The panel begins at 4PM.
New Pricing Continues to Embrace Small-Medium-Sized Businesses
Up until recently, the Click Fraud report was only available in ClickTracks Pro ($9,344). But ClickTracks is loyal to the market segment that helped them become the web analytics legend they are today. "We know that small- and medium-sized businesses have been ClickTracks' biggest fans," John said. "As thanks, we've created a version of ClickTracks -- ClickTracks Pro SMB -- that has everything that these businesses need, including click fraud reporting, for only $2,995. We're effectively putting some of our most powerful tools well within reach of the average small shop."
ClickTracks offers a complete range of analytics packages designed to fit the needs of the savvy marketer. Visit www.clicktracks.com/comparison.php to determine which product best fits your needs.
Panel and Report Spotlight Click Fraud Issues
During the Auditing Paid Listing and Click Fraud Issues panel, John and other panel members will discuss why monitoring paid traffic is vitally important. In addition, they will cover how to spot abnormalities in pay-per-click (PPC) campaigns, and will outline the steps an advertiser will need to take to procure a refund and prevent the problem from occurring again. John will share information and insights gleaned from working with the Click Fraud report, available in Professional versions of ClickTracks.
ClickTracks' Click Fraud report highlights abnormal click activity, allowing the marketer to investigate an ad or campaign further. "When it comes to the Click Fraud report, we tell marketers that a blank report is the best report you can have," said John. "But unfortunately, many reports are far from blank, with underperforming ads and/or evidence of unscrupulous clicks."
"At first glance, it can be a bit overwhelming--that's why we'll be demoing the click fraud report on real data in our booth all week. For all those folks who aren't sticking around through Thursday -- make sure you plan some time to stop by booth No. 1504 while the exhibit hall is open and check it out for yourself," John said.
About Search Engine Strategies
Returning for its 8th year, New York's premier search marketing event -- Search Engine Strategies -- is back and it's more impressive than ever: four days, over 75 sessions, and intensive workshops, conducted and taught by the industry's top search experts and the search engines themselves. The conference which is held at the Hilton New York is chaired by renowned search engine expert Danny Sullivan. For more information, please visit www.searchenginestrategies.com.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
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