IRVINE, Calif., March 18, 2008 (PRIME NEWSWIRE) -- HEILBrice, a leading Southern California marketing communications company, today announced they have won agency duties for Boot Barn, Inc. HEILBrice will handle all advertising and marketing communications for the western and work retailer including radio, print, outdoor, direct mail and catalog.
"We felt an instant chemistry with HEILBrice. They share the same values as Boot Barn: work hard and well, treat people with respect and take great care of your customers," said Patrick Meany, chief executive officer, Boot Barn, Inc. "I am confident that HEILBrice's experience will help Boot Barn take our business to the next level."
"We are very pleased to be partnering with Boot Barn," said Hal Brice, chief executive officer. "This is an exciting company. They have great plans for growth in their retail, online and other businesses. We have are looking forward to a long, successful relationship and great deals on boots."
About HEILBrice
HEILBrice specializes in ideas that build business -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Irvine, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include: Ralphs Grocery Company; The Penn Traffic Companies; Pathmark Stores Inc.; Los Angeles Clippers; Nolet Spirits USA, Ketel One Vodka; LA INC., The Los Angeles Convention and Visitors Bureau; CEIVA and Marie Callender's Restaurant and Bakery. HEILBrice is located at 9840 Irvine Center Drive in Irvine and can be reached at 949-336-8800. For more information please visit www.HEILBrice.com.
About Boot Barn
Boot Barn, Inc. has been outfitting the west with the top quality footwear and apparel for 30 years. They opened their first store in 1978 and launched their online business in 1998. Boot Barn maintains over 30 retail stores located in California, Arizona and Nevada and two American Worker stores in Nevada. Boot Barn is committed to providing the best service, the largest selection of boots and lowest prices guaranteed. For more information about the company, please visit www.Bootbarn.com or call 1-888-BootBarn.