Cheil USA Announces Brent Shedd as General Manager of Dallas Office and Engagement Director for Samsung Telecommunications America

RIDGEFIELD PARK, NJ--(Marketwire - June 1, 2009) - Cheil USA Inc., the North American Regional Headquarters of Cheil Worldwide, today announced the appointment of Brent Shedd as General Manager of its Dallas office and Engagement Director on the Samsung Telecommunications America account. In that position, he will report to Jennifer Friedberg, General Manager of Cheil USA.

Prior to joining Cheil, Shedd was Founder and Managing Principal at The Marketing Shedd, a Dallas-area strategic marketing consulting firm working with AT&T, the New York Rangers, The Home Depot and Kimberly-Clark, among others. Earlier, he was a Principal at RBMM/The Richards Group in Dallas, with major clients such as Merrill Lynch, the American Red Cross and Baylor Healthcare Systems. He has a proven track record as a strong leader spanning global markets and a cross-section of disciplines. He began his career in the banking and consulting arenas at The Bank of California and Arthur Anderson.

Michael Kim, President of Cheil USA, said, "Dallas is an important part of Cheil USA's North American network, and we will continue to expand our critical mass there as we move to meet our clients' needs in this marketplace. Brent is a strong addition to our leadership team."

Jennifer Friedberg, General Manager of Cheil USA, said, "Brent's broad background in marketing, advertising and business consulting will serve our clients well as they seek growth opportunities in 2009 and beyond. His skills and expertise encompass traditional, interactive, mobile and database marketing."

Shedd joins other senior-level hires made recently by Cheil USA, including Timothy Bruns, Executive Creative Director, and Arun Bordoloi, Executive Strategy Director. In addition to his extensive background in Dallas, Shedd also worked with major clients at Grey Interactive, DDB Worldwide and Ammirati Puris Lintas, all in New York.

About Cheil USA

Established in 1992, Cheil USA Inc. is the North American Regional Headquarters of Cheil Worldwide -- the 16th largest advertising agency in the world and headquartered in Seoul, South Korea. Based in Ridgefield Park, New Jersey, Cheil USA has locations in Dallas, Texas; Toronto, Canada; and Mexico City, Mexico. Through Passion for Ideas and Idea Engineering, Cheil Worldwide is a full-service communications agency specializing in advertising, interactive, promotions, media, and event marketing.

For additional information, please contact KC Choi at kyungc@ccaworld.com or (201) 229-4791.

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