For Marketers, a Great Mobile App Means a Brand in the Hand of Consumers

NEW YORK, NY and CHICAGO, IL--(Marketwire - September 15, 2009) - A seismic shift to the brand landscape is under way, and its epicenter is your mobile device. According to research from AdMob, consumers are downloading an ever-growing number of mobile device applications to shop, study, play and work. Savvy brand managers are capitalizing on the fact. On September 23, 2009, at The Times Center (242 West 41st St, New York) from 8:30 a.m. to 1 p.m. ET, the "Apps For Brands" conference will spotlight how executives and developers are not only creating America's must-have apps but also measuring the effectiveness of their efforts.

All apps are not created equal, though. So the Apps For Brand conference, presented by Advertising Age and Appolicious and sponsored by Yahoo! Mobile, will give marketers, brand managers and ad executives a way to sift fact from fad when it comes to: developing quality apps; packing value into apps for consumers; and, monetizing the relationships that stem from these apps. Attendees will hear from a top-tier line-up of speakers, including:

-- Robert A. Bowman, president and CEO, MLB.com

-- Ed Kaczmarek, director of Innovation, New Services, Kraft Foods

-- Matt Bean, articles editor, Men's Health

-- Ryan Charles, senior product and marketing manager, Zagat Survey

-- Jen McDonald, digital marketing executive, Bank of America

-- Carl Minchew, director of product development, Benjamin Moore & Co.

-- J.B. Holston, CEO and president, NewsGator

-- Rei Inamoto, chief creative officer, AKQA

-- Aileen Lee, partner, Kleiner Perkins Caufield & Byers

-- Eric Litman, chairman and CEO, Medialets

-- James Kane, co-founder, Two Bulls

-- Matt Galligan, founder, CrashCorp

"There's a ton of hype surrounding the development, use and even benefits of mobile apps," said Allison Arden, vice president, publisher, Advertising Age. "So we're presenting Apps For Brands to give marketers the definitive forum for gaining real-world insight from those who've mastered how to leverage these tools to drive value for their companies and consumers."

"The last 18 months have seen a tremendous explosion in the availability of apps for mobile devices," said Alan K. Warms, founder and CEO of Appolicious Inc. "As the number of apps explodes and corporate America rolls out even more apps, the problem of discovery -- and subsequently driving consumer adoption of apps -- will only be exacerbated. Apps For Brands will give brand managers and marketers the strategies and tactics to create an app (and deployment plan around that app) that stands apart from the pack."

Space is limited, so sign up today to attend Apps For Brands at: http://www.regonline.com/Checkin.asp?EventId=767754

About Advertising Age

Advertising Age (www.adage.com) is a multi-platform media company delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age digital, print, and special event brands for the insights and analysis they need to succeed.

About Appolicious Inc.

Appolicious Inc. was founded in 2009 with the goal of making it easy for you to find mobile applications you'll use and love. We've combined social networking, journalism and technology to help you discover the best of the tens of thousands of apps available today. Appolicious is not affiliated with any mobile device maker or carrier, and the Appolicious Advisor reporters are independent journalists without ties to the mobile industry. For more information, please visit http://www.appolicious.com.

Contact Information: Media contacts: Lauren Minardo Advertising Age Phone: +1 212 210 0738 Bill Perry Appolicious mobile: +1 614 975 7538