NEW YORK, April 1, 2010 (GLOBE NEWSWIRE) -- interCLICK, Inc. (Nasdaq:ICLK), today announced that it has created a dual filtration solution for ad verification by implementing AdSafe Media's preventative Brand Safety Firewall solution. The implementation of AdSafe Media's platform follows a successful deployment of DoubleVerify's Brandshield technology, which interCLICK announced in January of this year. Together, these preeminent solutions create a highly complementary, unified system that provides agencies and advertisers with the most effective ad verification solution on the market today.
Helping ensure that advertisers are reaching the right audiences in brand-friendly environments, AdSafe provides page-level content ratings which enable clients to preventatively protect their brands while simultaneously maximizing reach. Clients utilizing AdSafe's Brand Safety Firewall are able to select brand-specific content ratings to ensure that only ad placements consistent with brand guidelines and insertion order requirements are served.
"AdSafe's industry leading technology provides an incremental level of security to our customers and highlights our commitment to brand safety," said Michael Katz, president of interCLICK. "We're excited about adding their technology to offer the most complete brand safety solution in the marketplace today."
"AdSafe's preventative approach to ad verification continues to be recognized as one of the most pragmatic and effective solutions in the market; interCLICK's implementation of our platform reinforces our leadership position in this category," said Kent Wakeford, co-founder and EVP of AdSafe Media. "Our customizable solutions are designed to provide clients with the flexibility to address brand specific needs, allowing companies like interCLICK to provide the maximum protection possible to advertiser clients."
About AdSafe Media
AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe's Brand Safety Firewall enables Brands, Agencies and Ad-networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe's Content Monitoring Platform enables Ad-Networks and Publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in San Francisco, CA and London, England. For more information visit www.AdSafeMedia.com.
About interCLICK
Powered by OSM, the first data-enrichment platform, interCLICK develops coherent data strategies with agencies, empowering them to discover which facts drive optimal campaign performance no matter what the objective is, and connecting them to their most valuable audiences at unprecedented scale. interCLICK is headquartered in New York City and has offices in Chicago, Los Angeles, San Francisco, Dallas and West Palm Beach. For more information about interCLICK, visit http://www.interclick.com.
Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets. Further information on interCLICK's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB filed on April 15, 2008. interCLICK does not undertake any duty nor does it intend to update the results of these forward-looking statements.