NEW YORK, Feb. 24, 2011 (GLOBE NEWSWIRE) -- interclick, inc. (Nasdaq:ICLK) announces the launch of its innovative video advertising platform, building upon the Company's exceptional suite of data-driven advertising services. The video platform is integrated into OSM, interclick's data valuation platform, allowing marketers for the first time to quantify how their display and video campaigns impact each other, advancing interclick as a "one-stop-shop" for brands looking for a holistic approach to diversified online campaigns.
Unlike any other solution, interclick's reporting capabilities enable marketers to properly quantify the connection between their video and display campaigns. These tools take online reporting further, delivering depth of detail that allows brands to refine campaign strategy in real time to either maximize brand impact or accelerate actions that drive product sales.
"OSM allows us to provide marketers with the analytics that solve many of the buying challenges that they have faced over the past few years," said Michael Katz, CEO of interclick. "By being able to quantify the impact of video on display, and vice versa, we are helping clients build consistent cross-channel executions, and improve their overall marketing strategies"
In addition to the unique analytics, the video platform also enlists interclick's standard-setting level of transparency and premium media. interclick's inventory partners feature many of the comScore top 250, ensuring that campaigns reach customized audiences in a brand friendly context.
About interclick
interclick, inc. (Nasdaq:ICLK) is a technology company providing solutions for data-driven advertising. Combining scalable media execution capabilities with analytical expertise, interclick delivers exceptional results for marketers. The Company's proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers. For more information, visit http://www.interclick.com.